Welcome to the Becoming a Wise Agent Podcast! This podcast is dedicated to discussing the latest trends, strategies, and best practices for real estate customer relationship management. In this podcast, Wise Agent COO Eleni Sommerschield will speak with industry leaders and CRM power users to explore the tools and techniques real estate professionals can use to effectively manage their relationships with clients, leads, and referrals. We'll cover topics such as lead generation, database management, email and text marketing, and more. Whether you're a seasoned real estate professional or just starting in the industry, this podcast is for you!
Follow and listen on:
Mar 23, 2023 · 54 min
A real estate CRM should make your life easier and take work off your plate, not add it. However, many agents use it as just an address book rather than utilizing it to save time and produce more results in their business.In this episode Wise Agent COO Eleni Sommerschield is joined by special guest Club Wealth CEO Michael Hellickson to discuss CRM habits all agents should implement to drive results.Discover the daily routines that keep you in your CRM and the critical features that will automate more business processes, giving you time to focus on relationship-building and closing deals.
Read More
Mar 8, 2023 · 54 min
Get ready to boost your real estate business with social media! Eleni Sommerschield and special guest Billie Parrott team up to share their tips on creating engaging content, connecting with potential buyers and sellers, and staying on top of the latest social media trends in the real estate industry. Focusing on insight and advice, this discussion will help you use social media as another touchpoint in your real estate marketing.
Topics covered include:
Integrate social media into your overall real estate marketing strategy
Nurture relationships with clients on social media
Broaden your overall sphere of influence and expand your business
Feb 23, 2023 · 52 min
Being a real estate agent means working with all kinds of people - but how do you build a relationship with them? Tune in to learn how to grow your network and build your business through relationships! Wise Agent’s Eleni Sommerschield and her special guest Ellicia Romo will discuss networking and relationship building with current and potential clients as well as using relationships as a way to get referrals.
Topics covered include:
Build and keep a sustainable business by working with people
Become a people magnet so your business will grow and thrive
Be intentional about getting to know people to expand your network
Feb 16, 2023 · 59 min
With the unveiling of Wise Agent’s updated Email Contacts page, Wise Agent members can get their emails in front of their current, past, and potential clients quicker than ever. Join Eleni Sommerschield and Wise Agent’s Marketing Manager Sarah Webb to learn how best to incorporate email marketing in your overall marketing strategy and maximize your business’ potential. The episode will cover a variety of topics, from best practices for email marketing to tips on how to grow your email marketing list.
You can learn about:
Segmenting your database to deliver the right marketing messages
Ideas for email content
Email marketing analytics & best practices
Feb 1, 2023 · 1 hr 5 min
Join Eleni Sommerschield and her special guest Nikki Beauchamp, Global Real Estate Advisor at Engels & Völkers NYC, for a discussion on how to remain organized and in control of your real estate business.
This episode covers how busy agents can be intentional about their time and daily schedule to enable them to prioritize their tasks and remain in control of their business. Eleni and Nikki also discuss how a real estate CRM can provide agents with the tools to effectively communicate with clients and team members as well as stay on track with accomplishing tasks and achieving goals.
Topics covered include:
Time management for busy agents
Effective communication with clients and team members
Setting and tracking goals with your CRM
Jan 19, 2023 · 59 min
Real estate agents don’t always feel motivated to develop marketing strategies or create marketing materials from scratch. If you would like to see how you can power up your real estate marketing strategy in 2023, listen to our latest episode with Eleni Sommerschield and Jeremias ‘JMan’ Maneiro of JMan Speaks.
Eleni and Jeremias discussed how to encourage yourself and your team to engage in more marketing activities, channel your creativity and excite your clients with your own personalized marketing content.
Topics covered include:
Find creative ideas and strategies for your marketing
Boost your presence online and on social media
Customize Wise Agent’s stock content to promote your business
Jan 12, 2023 · 59 min
Are you wondering how to expand your business in 2023 and acquire new and relevant leads into your CRM? Eleni Sommerschield is joined by Nicholas Feagley, REALTOR® and Team Lead, to discuss how to best use your Real Estate CRM to generate and convert leads.
You will learn how to generate leads with paid ads on Facebook and Google and how to capture lead information through landing pages in your CRM. Eleni and Nicholas also cover how to send automated responses to incoming leads right from your Wise Agent account and how to convert these leads into new clients.
Topics covered include:
Lead Generation with Landing Pages and Paid Ads
Automating marketing and contact management
Setting up a conversion workflow for incoming leads
Tune in to learn how to create an effective and streamlined marketing funnel, from generating new leads all the way to the follow-up and relationship building that creates referrals.
Jan 4, 2023 · 59 min
It's time to set your goals for 2023! If you want to close more deals and earn more money than you did in 2022, make sure to get your CRM ready for the success that you see for yourself! In this first episode of the year, we’re giving you the playbook on how you can plan your way to a record-breaking 2023 and stay motivated for your goals. Real Estate Coach Karen Coffey joins Wise Agent COO Eleni Sommerschield to walk through what every agent and broker needs to know in order to get their CRM geared up for success in 2023.
Topics covered include:
How to set ambitious yet realistic goals for yourself and your business in 2023.
How to motivate yourself and stay motivated.
How to use Wise Agent CRM to track your progress and achieve your goals.
Dec 29, 2022 · 1 hr 2 min
2023 is just around the corner, which means it's time for Wise Agent CEO, Brandon Wise to join Eleni as she hosts the 2022 Wrap-Up. During this conversation Eleni and Brandon will go over everything Wise Agent was up to in 2022! Tune in to check out some of Wise Agent’s new features that were introduced this year and all of the updates that came to Wise Agent in 2022, Including:
Wise Agent’s Digital Ads Feature, Wise Agent’s Transaction Portal, a recap of all of the integrations we added in 2022, and much more!
Brandon and Eleni will give you an exclusive sneak peek of what's coming for Wise Agent members in 2023! If you want to see the updates Wise Agent has been working on and adding to make our members’ lives easier, tune in!
Google Podcasts
iHeart Radio
Castbox