<p dir="ltr"><img alt="Computer with wise agent's email contacts page, woman working on laptop and phone, person texting " src="/images/blog/Content%20Library%20Blog%20Image.jpg" style="width: 1600px; height: 600px;" /></p> <p dir="ltr">Your real estate CRM should streamline your processes and allow you to organize every aspect of your business, including your marketing. With a real estate agent&rsquo;s busy schedule, having a library of custom real estate content ready to go at the exact moment you need it is imperative.</p> <p dir="ltr">In Wise Agent, you can create and save the emails, letters, or text messages you send to clients frequently in your Content Library. This content might be an email with &ldquo;What to Expect Next&rdquo; information for a client after they&rsquo;ve had their offer accepted. When it&rsquo;s time, you can select this content from your library and send it out with just a few clicks, saving you from having to retype it or copy and paste from another platform every time you need it.</p> <p dir="ltr">&nbsp;</p> <p><iframe width="560" height="315" src="https://www.youtube.com/embed/EjTE27uR2Tg?si=yxDNCW4WeiRTB3p4" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p> <h3>How it works:</h3> <p dir="ltr">Your Content Library can be found under your Marketing drop-down alongside your other real estate marketing tools in Wise Agent. You can manage, edit, and share your saved real estate content from this page in your CRM.</p> <p dir="ltr">Any content you save in Wise Agent will be under the My Content section. This will include any copies of stock real estate content that you have made edits to or copies of content from a promo code.</p> <p dir="ltr"><img alt="Wise Agent's Content Library page" src="/images/blog/WiseAgentsContentLibrary01%20.png" style="width: 1600px; height: 643px;" /></p> <p dir="ltr">When you save content, you have the option to assign it to a group. The groups will make locating your content much more manageable when searching for it from other pages in your real estate CRM. For example, on the Email Contacts page, if you want to find your &ldquo;What to Expect Next&rdquo; email content, you can type in the group name, and only content from that group will appear.</p> <h3 dir="ltr">&nbsp;</h3> <h3 dir="ltr">Customizing Your Real Estate Content:</h3> <p dir="ltr">You will also be able to completely customize the real estate content you save in your CRM, from font size to formatting. Here are a few things you can add to your content:</p> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><strong>Include Real Estate Videos</strong> - You can include <a href="https://wiseagent.com/blog/marketing-tips-for-real-estate-professionals-video-makes-a-difference">videos</a> in your content using our integrations with BombBomb, Dubb, or Youtube. Marketers who use video content get 66% more qualified leads per year. Video in real estate is an impactful tool to build trust with new customers and existing clients, so we&rsquo;ve made it simple to add videos to your marketing.</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><strong>Include Placeholders</strong> - You can add placeholders to your content, such as First Name, to give your content a personal touch. Wise Agent will fill in all the placeholders with the information from your contact records so you can use the same message for multiple clients.</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">I<strong>nclude a Call to Action</strong> - Any time you want your audience to take a specific action, it is best to be as clear as possible about what that action is and how exactly to do it. What more straightforward way than to add a button that takes them directly to where they need to go? <a href="https://wiseagent.com/blog/5-ways-to-integrate-call-to-action-buttons-in-your-real-estate-emails">Wise Agent&rsquo;s CTA button creator</a> allows you to create a custom button with a link in seconds.&nbsp;</p> </li> </ul> <h3>&nbsp;</h3> <h3>Wise Agent&#39;s Real Estate Stock Content</h3> <p dir="ltr">With a REALTORS&reg; busy schedule, it can be hard to find time to create all their marketing content from scratch. Wise Agent has your back! We&rsquo;ve included a vast library of real estate content in every account. From FSBOs to new buyers, we have multi-touch content pieces you can use to create your content.</p> <p dir="ltr"><img alt="Wise Agent's Content Library page editor" src="/images/blog/WiseAgentsContentLibrary02.png" style="width: 1000px; height: 443px;" /></p> <p dir="ltr">Once you&rsquo;ve found the stock real estate content you&rsquo;d like to build off of, you will make a copy that will be saved to your Content Library in the My Content section. You can add videos and links and fill in any existing placeholders with your information. Wise Agent is constantly adding new content to the stock content library, so if you want to see something specific, just let our support team know!</p> <h3 dir="ltr">&nbsp;</h3> <h3 dir="ltr">SMS Text Content</h3> <p dir="ltr">The My Content section isn&rsquo;t just for emails and letter content. Wise Agent members have the option to create and save text content in their accounts as well. The Text Content section works similarly to the Email/Letters section and includes the option to build texts from Wise Agent&rsquo;s Stock Content.</p> <p dir="ltr">Text Content can include links and videos from your mobile phone, BombBomb, or Dubb. You can also use placeholders to personalize your text content to your recipients, just like the letters and emails. You can use text content in your real estate drip campaigns and auto-responders as well.</p> <p dir="ltr"><img alt="Wise Agent's Text Content editor" src="/images/blog/WiseAgentsTextContent01.png" style="width: 1600px; height: 621px;" /></p> <h3 dir="ltr">&nbsp;</h3> <h3 dir="ltr">Sharing Real Estate Content</h3> <p dir="ltr">Finally, you can build your library content from any content shared with you through a promo code. Many real estate coaches, REALTOR&reg; associations, and brokerages offer Shared Content through promo codes. You can read more about our Shared Content feature on our <a href="https://wiseagent.com/blog/share-content-leads-and-more-to-your-brokerage-or-team-with-wise-agent">blog</a> if you are interested in learning more.</p> <p dir="ltr">Once you have content in your Content Library, you can access it in various ways throughout your CRM, including the Contact Summary Page, Email Contacts Page, Drip Campaigns, Lead Rules, and Transaction Checklists.</p> <p dir="ltr">No matter your workflow, Wise Agent makes it easy to save time and organize your entire real estate business. Having content at your fingertips allows you to stay in constant communication and spend more time focusing on building relationships with your clients.</p>