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<p dir="ltr">Selling a home is a lot like dating. It takes two to tango. The seller and real estate agent must be perfectly harmonious throughout the transaction. However, this harmony is easier said than done. Every seller wants to know that they are getting the best price possible for their property in the current market.</p>
<p dir="ltr">As a listing agent, it's essential to understand how to increase your client's home sale price. However, to master this process, you must acknowledge how to improve the property and create more demand.<br />
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Let’s look at tips that <a href="https://wiseagent.com/blog/reach-your-sales-goals-with-wise-agent-crms-commission-tracker">improve commissions</a>, referrals, and customer satisfaction.</p>
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<h2 dir="ltr">Improving the Property</h2>
<p dir="ltr">Agents commonly mistake focusing too much on the property’s marketing plan. While fantastic marketing does play a role in determining a home's value, it's the quality of the house that matters. Ensuring the home has essential repairs and amenities will help improve sales prices and marketing.</p>
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<h3 dir="ltr">Home Repairs</h3>
<p dir="ltr">Home repairs aren't just about fixing problems; they're also about making improvements. Recommending these improvements can help your commission check. For example, if you notice that your client's home has a leaky roof, you should recommend fixing it instead of waiting for it to appear on an inspection report. The same goes for other issues with water damage, plumbing, electrical, HVAC systems, termites, and more.</p>
<p dir="ltr">Prospective buyers will consider the long-term benefits of recent home repairs. Fixing problems before the home is listed can mean a higher sales price. In addition, taking care of repairs ahead of time makes the transaction process smoother. </p>
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<h3 dir="ltr">Home Amenities</h3>
<p dir="ltr">Most prospective home buyers are attracted to modern amenities. However, modern amenities can be costly for your client to implement. As their agent, it's crucial to recommend the proper renovations. In addition, agents can recommend several cost-effective strategies to improve the home's sale price while keeping their customers happy. </p>
<p dir="ltr"><strong>Add Outdoor Space</strong> - One of the best ways to boost property value is by adding an outdoor space. Adding a deck or patio will give potential buyers a reason to choose your client's home over others. This space provides a place for relaxing after a long day, but it also offers shoppers a chance to imagine themselves living there.</p>
<p dir="ltr"><strong>Updated Flooring</strong> - The right flooring can transform a room, making it feel bigger and brighter. Flooring can be a significant investment for customers, but it doesn't need to be. Flooring options like laminate are affordable, easy to install, and give older rooms a fresh new look. Carpeting options are relatively cheap and look great in most rooms. When considering flooring options to recommend to your clients, keep these points in mind:</p>
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<p dir="ltr" role="presentation">The flooring material should match prospective buyers' lifestyles</p>
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<p dir="ltr" role="presentation">The durability of each option</p>
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<p dir="ltr" role="presentation">The cost of installing each option</p>
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<p dir="ltr" role="presentation">The quality of each option</p>
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<p dir="ltr">It is essential to consider the impact that flooring choices have on the environment as it's becoming increasingly important to many prospective buyers.</p>
<p dir="ltr"><strong>Smart Technology</strong> - This technology is becoming increasingly popular among homebuyers who want to save money and time. These innovative technologies make life easier and save them money by automating tasks that used to require human intervention.</p>
<p dir="ltr">For example, smart thermostats allow homeowners to set temperatures remotely and automatically adjust when needed. They're also great for saving energy and lowering utility bills.</p>
<p dir="ltr">Smart lighting systems help homeowners reduce electricity usage and lower monthly costs. In addition, smart security systems let homeowners monitor their homes from anywhere.</p>
<p dir="ltr">These systems are relatively inexpensive to purchase and install. As a result, these systems can help attract key demographics.</p>
<p dir="ltr"><strong>Fresh paint</strong> - A fresh coat of paint makes a house feel brand new again. Having the home painted is a great cost-effective way for your client to refresh their space. </p>
<p dir="ltr">Paint is relatively inexpensive and costs nothing but time for your customer to apply. If your client has the resources, they may be able to save time and stress by hiring a professional painter instead of doing it themselves, especially if they're not handy. Getting quotes from multiple painting companies can take time and be stressful. Finding <a href="https://www.houzz.com/for-pros/software-painter-estimating">painters who use estimating software</a> speeds up getting a quote which helps get the project started faster with less stress.</p>
<p dir="ltr">Painting the interior and exterior of the home can give the house new life and make it very desirable for potential homebuyers.</p>
<p dir="ltr"><strong>Home office</strong> - One thing we’ve learned in the last few years is the importance of having an excellent remote office workspace. If prospective buyers work from home full-time or part-time, having a dedicated office space is essential to their productivity. It gives them a place to focus and get work done.</p>
<p dir="ltr">If your client is considering renovating an existing room into an office, they'll want to ensure there are plenty of storage options. They should consider installing shelves, cabinets, and bookcases to store items like paperwork, books, and supplies. Add a small table or desk to give potential buyers more room to spread out. Adding a small coffee station in the office can go a long way with intriguing prospective buyers.</p>
<p dir="ltr"><strong>Walk-in closet</strong> - Adding a walk-in closet to your client's master bedroom is a perfect cost-effective option to improve the value of their home.</p>
<p dir="ltr">Walk-in closets are beneficial to any home, but it's especially appealing to buyers who have or are planning to have children. Families tend to accumulate many items, and a walk-in closet can be a convenient place to store these items or keep the parents' things separate from the kids.</p>
<p dir="ltr"><strong>Kitchen and Bath</strong> - These renovations can be expensive and time-consuming. Still, if done correctly, they can add value to your client's home. While desired, recommending a client do a full-scale renovation before selling a home isn't the most cost-effective advice. </p>
<p dir="ltr">However, minor changes such as new appliances and vanities could go a long way in sprucing up these rooms and improving the demand and selling price of the home.</p>
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<h2 dir="ltr">Attract Homebuyers</h2>
<p dir="ltr">After implementing the essential repairs and amenities, it's time to generate demand for the listing. Again, it's critical to have a strong marketing strategy to get many people interested in the property. The more people interested, the more offers you'll receive. Interested buyers could cause a bidding war and drive the price up. </p>
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<h3 dir="ltr">Marketing Plan For The Property</h3>
<p dir="ltr">If you want to impress your client and sell their property for more than they expect, you need a sound marketing plan. If you exceed their expectations, they will reward you by referring their friends and family to you. So it's crucial to create and execute the marketing plan flawlessly.</p>
<p dir="ltr">When creating your marketing plan, determine your target audience and develop strategies to reach that audience. First, you must correctly place the listing in Multiple Listing Services (MLS) and popular syndicated websites. These listings need great descriptions and include all essential details.</p>
<p dir="ltr">Once the basics are complete, it's time to start your digital marketing efforts. Instagram and Facebook ads are a great way to reach Millenials who have quickly become the primary home buyers in the country. Be sure to send all traffic to a relevant <a href="https://wiseagent.com/features/landing-pages.asp">landing page</a> about the property to collect contact information to feed into your CRM.</p>
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<h3 dir="ltr">Home Staging For The Sale</h3>
<p dir="ltr">An essential step in your marketing plan is staging the home. Staging should happen before taking professional photos. Staging helps buyers visualize themselves living in the house, which increases their likelihood of purchasing. It also gives sellers a chance to showcase their property in the best possible light.</p>
<p dir="ltr">The key is to make sure that everything in the house looks clean and uncluttered. Remove personal items from the rooms and replace them with neutral decor.</p>
<p dir="ltr">Home stagers should arrange the furniture to show off the room's best features. Also, consider replacing curtains and blinds with ones that match the rest of the decor. Finally, make sure that the kitchen and bathrooms are spotless. These areas tend to attract the most attention, so it's paramount to make sure they look perfect.</p>
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<h3 dir="ltr">Professional Real Estate Photography</h3>
<p dir="ltr">After home staging is complete, it's time for professional photography to take place. Professional photography of your client's home is crucial to your marketing plan. Using a cell phone for these photos is not recommended. Having high-quality images of the property is paramount to selling the listing at a premium price. It's worth the money to hire a professional who knows what they're doing, even if you do photography as a hobby.</p>
<p dir="ltr">Top-notch photographers will help prospective buyers fall in love with the property before seeing it. The more photographs, the better. Photographers should take photos of every unique aspect of the property. Include photos on your listings and marketing materials.</p>
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<h3 dir="ltr">Use Technology To Help Sell The Home</h3>
<p dir="ltr">Agents can leverage many newer technologies to help generate demand for your client's listing. </p>
<p dir="ltr"><strong>Drone Photography</strong> - Drones are becoming increasingly popular among real estate agents and photographers alike. These devices offer many benefits over traditional photography techniques, including capturing aerial views of properties without having to climb ladders or risk falling off rooftops. In addition, this technology produces unique viewpoints of the property that could entice more interest from buyers.</p>
<p dir="ltr"><strong>Email Automation</strong> - One of the most effective ways to generate leads for your properties is through email automation. Email marketing has become a powerful tool for real estate agents, primarily since many of them now use software platforms like <a href="https://wiseagent.com/">Wise Agent</a> to help manage their marketing.</p>
<p dir="ltr">Agents send messages to prospects based on specific criteria with automated email campaigns. Agents can generate demand for the property in just a few clicks from your or your colleague's CRM. To generate interest, try sending an email giving prospective buyers a sneak peek right before the house gets listed on popular platforms. </p>
<p dir="ltr"><strong>Video Conferencing</strong> - This technology has become increasingly popular for real estate professionals. It allows agents to connect with prospective buyers globally, making it easier to work together and potentially sell the property. It's crucial to have a solution for when buyers need to meet online instead of in-person to view and learn more about the property. </p>
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<h2 dir="ltr">Final Thoughts</h2>
<p dir="ltr">The listing agent who can get the best price for their client's property will see more referrals from their clients. To ensure this, agents and their customers must sync on the strategy to get the best possible price. </p>
<p dir="ltr">To have a match made in heaven, you’ll need to recommend the proper repairs and improvements to your client, and your client must be willing to make them. To be a great partner, you’ll need to use strategies to attract homebuyers. Strategies include a marketing plan, home staging, professional photography, and leveraging multiple technologies. Once these components are complete, the home should sell for a price that will thrill you and your client.</p>
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