How Texting Transforms Leads into Loyal Real Estate Clients
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<p><img alt="man texting on cell phone phones displaying text messages" src="/images/blog/How%20Texting%20Transforms%20Leads%20into%20Loyal%20Real%20Estate%20Clients.png" style="width: 1000px; height: 525px;" /></p> <p dir="ltr">Improving communication between real estate professionals and their clients is one of our specialties. We are very excited to announce that you can now send SMS text messages to your contacts from<a href="http://www.wiseagent.com/"> Wise Agent CRM</a>! </p> <p dir="ltr">In today’s world, people open and view 100% of the text messages they receive. Think about it, how many emails have you left unopened? How many text messages are unopened? On top of that, texting boasts an impressive response rate making it a powerful marketing tool.</p> <p dir="ltr">At Wise Agent, we make it simple to create, send, and automate your text messages – whether you’re sending in bulk or communicating with a client one-on-one. You’ll always have a record of your conversations right on your Contact Summary page. </p> <p dir="ltr">In the digital age, communication has become instant, and businesses are continually exploring new avenues to reach and engage with their target audience. Real estate marketing is no exception. With the advent of text messaging, real estate professionals now have a powerful tool at their disposal to connect with potential buyers, sellers, and investors. </p> <p dir="ltr"> </p> <h3 dir="ltr">Why Use Text Messaging for Real Estate Marketing?</h3> <p dir="ltr">What are the reasons and benefits for agents to use text messaging in their marketing efforts? Let's explore this tool and how it can enhance your marketing strategy.<br /> <br /> <strong>High Open and Response Rates</strong><br /> Statistics show that text messages boast one of the highest open rates among all communication channels, reaching as high as 98%. Furthermore, most text messages are read within minutes of being received. This level of engagement translates to a higher likelihood of prospects responding to real estate offers and calls to action.</p> <p dir="ltr"><strong>Instant & Direct Communication</strong><br /> Text messaging provides immediate and direct communication between real estate agents and their leads. Unlike emails or phone calls, texts are delivered and opened promptly, making it an efficient way to provide time-sensitive information. Prospects receive notifications instantly, ensuring they are always up-to-date with the latest property listings, open houses, price changes, or critical information.<br /> <br /> <strong>Enhanced Lead Generation & Follow-Up</strong><br /> SMS marketing enables real estate professionals to capture leads efficiently. Agents can generate leads effortlessly by providing a short code for prospects to text. Offering a valuable incentive or exclusive property information is a great way to encourage prospects to share their contact details. Text messaging allows for quick and automated follow-ups, nurturing leads and increasing the chances of converting them into clients.<br /> <br /> <strong>Cost-Effective Solution</strong><br /> Compared to traditional marketing methods, text messaging is cost-effective. Bulk SMS services allow real estate agents to send mass messages at a fraction of the cost of physical mailings or flyer distribution. Additionally, since most people already have mobile phones, recipients do not need to download any specialized apps or pay additional charges to receive real estate updates via text.<br /> <br /> <strong>Personalized and Targeted Communication</strong><br /> Sending text messages allows real estate agents to customize their communication for each lead. Using customer data and segmentation, agents can send automated texts with property listings matching the recipient's preferences and needs. This personalized approach helps to establish a connection, build trust, and improve the likelihood of a successful sale.<br /> <br /> <strong>Increased Engagement and Interaction</strong><br /> Real estate marketing via text can encourage immediate engagement and interaction. Agents can include clickable links within their text messages, directing prospects to optimized landing pages, virtual tours, or website property listings. This drives traffic, enhances the user experience, and facilitates the prospects' access to more detailed information about a property.</p> <h3 dir="ltr">How Does Wise Agent CRM’s Texting Feature Work?</h3> <p dir="ltr">To start, you’ll add a WiseText number to your subscription at $8 per month. You will also need to go through a registration process per The Campaign Registry, where you will register your number and brand for sending. You can read more about it on our <a href="https://wise-agent-crm.groovehq.com/help/10dlc-faqs">A2P 10DLC FAQ</a>. Wise Agent then allows you to choose your text number. That way, your number has a local area code, and your clients will never get a text from a five-digit number. </p> <p dir="ltr"><img alt="Texting modal on wise agent " src="/images/blog/Text%20Message%20Wise%20Agent.png" style="width: 1000px; height: 563px;" /></p> <p dir="ltr">You’ll then be able to link your personal mobile number to your texting number so that you can receive text messages and reply right from your mobile device. The Wise Agent mobile web app works just the same as texting from your phone and gives you all options and information right in the palm of your hand.</p> <p dir="ltr">Don't feel limited to just plain texts, either. You can send videos and images in texts as well! You can send files right from your phone or incorporate videos you already have created from our partners at Dubb or BombBomb. </p> <p dir="ltr">When you set up your number, you’ll also be able to customize your text message signature, which will go out on the first text message sent to a contact, along with all the required opt-out language.</p> <h3 dir="ltr">How Can I Use Texting in Wise Agent?</h3> <p dir="ltr"><strong>Bulk Texting</strong> - Use WiseText for mass text messaging if you need to send text messages to a group. Bulk texts will go out to each of your contacts individually, never in a group text where everyone replies.</p> <p dir="ltr"><strong>Drip Campaigns</strong> - You can incorporate text messages and video text into your automated <a href="https://wiseagent.com/blog/most-powerful-marketing-for-real-estate-agents-build-better-relationships">drip campaigns</a>. You can see the date and time that texts will go out or choose to have them “drip” on your contacts throughout a period of time. </p> <p dir="ltr">Having a mix of emails, text messages, and phone calls will allow you to stay in touch with your database and stay top of mind.</p> <p dir="ltr"><strong>Text Auto-Responders</strong> - With Wise Agent’s <a href="https://wiseagent.com/blog/lead-management-made-simple-save-time">Lead Management feature</a>, you can set up an auto-response text for any leads coming into your CRM. After set-up, it will automatically send an SMS text message to all new real estate leads. Ever heard the phrase speed to lead? With this feature, you can get in touch with new leads immediately.</p> <p dir="ltr"><strong>AI Bot</strong> - Another fantastic tool you can use with our WiseText feature is our <a href="https://wiseagent.com/blog/qualify-and-nurture-real-estate-leads-with-wise-agents-ai-bot">Artificial Intelligence (AI) Bot</a>. The AI Bot uses industry-proven real estate scripts to engage incoming leads and nurture existing ones. Wise Agent’s AI Bot is an assistant, saving you time when following up with and qualifying new leads.</p> <h3 dir="ltr" style="text-align: center;"><img alt="" src="/images/blog/WA_AI_Chat_Bot_Mock3.png" style="width: 300px; height: 431px;" /></h3> <h3 dir="ltr">Where Can I See My Text Conversations in Wise Agent?</h3> <p dir="ltr">You can see reporting for your text messages from our reports tool. Narrow your texting reports by date range, and see what texts were delivered, opened, and replied to. </p> <p dir="ltr">Wise Agent will continuously record your text message conversations with your contacts within their Contact Summary pages. Refer back at any time to texting conversations and see detailed notes of when messages were sent and received. </p> <p dir="ltr"><img alt="A screenshot of the text messaging feature in wise agent" src="/images/blog/TextingSlider%20Wise%20Agent.png" style="width: 1000px; height: 538px;" /></p> <p dir="ltr">We’ve made it easy for you to view and continue your text conversations from any page of your CRM. Simply click on the text message icon at the top of your toolbar and have instant access to your texting conversations.</p> <p dir="ltr">You will also have a complete record of conversations within your Wise Agent mobile app under the WiseText option, which acts the same as the texts you receive on your mobile phone.</p> <p dir="ltr">Getting consent from clients and prospective clients can be challenging. With WiseSMS, you can prompt clients to text "START" to your texting number to give explicit consent. This allows you to include your texting number on postcards, Facebook posts, or ads.</p> <h3 dir="ltr">Ready to get started? Here’s a tutorial to walk you through the setup:</h3> <p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/xy8zFgEcC2A" title="YouTube video player" width="560"></iframe></p> <p dir="ltr" style="line-height:1.38;margin-top:10pt;margin-bottom:10pt;">Text messaging is a powerful tool that provides immediate, personal, and direct communication. By incorporating text messaging into their marketing strategy, real estate professionals can significantly enhance their reach, engagement, and, ultimately, their bottom line. We encourage you to get started with this feature for your real estate marketing strategy right away. Happy texting! </p>
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