<p dir="ltr"><img alt="" src="/images/blog/XpressdocsWiseAgentCRM.png" style="width: 1000px; height: 375px;" /></p> <p dir="ltr">Here at Wise Agent, we are excited to announce our new integration with <a href="http://xpressdocs.com">XpressDocs</a>, the industry leader in direct marketing solutions that allows you to send real estate postcards to your database right from your CRM. No more exporting files to another platform or entering duplicate information. It&rsquo;s as easy as a few clicks to get stylish, personalized postcards out to your clients!&nbsp;</p> <p dir="ltr">With Xpressdocs, you can also design flyers, brochures, and other print marketing and have it shipped directly to you or sent out on your behalf.&nbsp;</p> <h2 dir="ltr">&nbsp;</h2> <h2 dir="ltr">Why Use Real Estate Postcards?</h2> <p dir="ltr">Real Estate Postcards are a hugely effective and inexpensive way to get the word out about a new listing or promote upcoming Open Houses. Postcards can be essential in a marketing strategy for finding new potential clients and maintaining relationships with past ones. Plus, Postcards are a tangible piece of your business that your clients can hold in their hands.&nbsp;</p> <p dir="ltr">Putting forth an effort to send well-designed and well-written postcards to your client&rsquo;s door can make you seem more personable. Adding postcards to your marketing strategy can help you build relationships with prospective clients, and it&rsquo;s also a great way to show them the marketing tools you can offer on their behalf if they choose you as their agent.</p> <p dir="ltr">Cultivating your Mailing List is an essential aspect of having a successful postcard campaign. With our XpressDocs integration, grabbing contacts for your postcards is just as easy as selecting contacts for your emails or newsletters.&nbsp;</p> <p dir="ltr">The integration also handles the most tedious step of physical mail advertising, the post office.&nbsp; You don&rsquo;t have to worry about going to the post office, adding the postage to your cards, and sending them off, and it covers printing, postage, and delivery of your postcards.&nbsp;</p> <p dir="ltr">Once you have your desired list to send off, you are ready to start with the next step of your postcard campaign, design.&nbsp;</p> <p dir="ltr">XpressDocs offers you modern, industry-proven real estate postcard templates that are easy to customize to your business&rsquo; brand. You can complete each card with your agent photo, contact info, and a short bio about your business and industry experience.</p> <h2 dir="ltr"><img alt="" src="/images/blog/4(2).png" style="width: 100%;" /></h2> <h2 dir="ltr">What kind of cards can you send out?</h2> <p dir="ltr">XpressDocs offers all the templates and tools you will need to create your perfect postcard campaign. You can utilize these postcards to accomplish many different real estate objectives. These are the main types of real estate postcard campaigns that an agent can use:</p> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Open House - Used to announce an open house or invite neighbors to an exclusive showing.&nbsp;</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Just Listed - Alerts buyers in the area of a new home on the market, and can help establish yourself as the top agent of their location.&nbsp;</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Just Sold - Another great way to show potential sellers that you&rsquo;re a neighborhood expert and can sell a property similar to theirs.</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Expired Listing - Every time a property listing expires, you can capitalize on seller leads. Find the issues and create a postcard that shows how you, as an agent, could solve them.</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">New Agent - If you&rsquo;re just starting or establishing yourself in a new area, this type of postcard is a great way to make an introduction.&nbsp;</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Home Purchase Anniversary - This keeps you top of mind and opens the door to potential referrals.</p> </li> </ul> <p dir="ltr">But of course, the postcards that you send don&rsquo;t always have to be Real Estate related. Holidays and Birthdays are good examples of cards you can send out. Postcards are an excellent way to have your brand in your clients&rsquo; lives regardless of where they are in the customer journey Because a happy customer is the best brand ambassador you can have.</p> <h2 dir="ltr"><img alt="" src="/images/blog/3(3).png" style="width: 100%;" /></h2> <h2 dir="ltr">Upload Your Designs</h2> <p dir="ltr"><strong>Already have a postcard or flyer design you love?</strong> No problem! You can send it out to your database with just a few clicks. Xpressdocs makes this possible with a complete custom option. You can start from scratch on any idea of a postcard, flyer, or multi-page brochure you would like.</p> <h2 dir="ltr">&nbsp;</h2> <h2 dir="ltr">Customizable Cards</h2> <p dir="ltr">XpressDocs&rsquo; Templates include customizable features that are must-haves for a well-designed postcard.</p> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Headshot + Logo - Your clients have no doubt who is behind the message they are receiving.</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Relevant Contact Information - There is no point in sending postcards out if there is no way for people to contact you. Xpressdocs gives you the ability to put your name, phone number, email, and website on your cards.</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">A Call to Action - these templates allow you to write out a message that directs your audience. What do you want your mailer to do after they read your message? Each postcard style also has prompts for you to use when customizing to help you along the way.</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Extensive Bold Imagery - The templates within XpressDocs use design to catch the eye of your recipients when it gets delivered.</p> </li> </ul> <h2 dir="ltr"><img alt="" src="/images/blog/5.png" style="width: 100%;" /></h2> <h2 dir="ltr">Target the Right Audiences!</h2> <p dir="ltr">Postcards can be effective for real estate marketing because they allow you to target specific areas such as cities, towns, or even neighborhoods. If you have a listing in a community or specific school district, segment the audience to those that want to be in that location!&nbsp;</p> <p dir="ltr">Segmenting audiences is Marketing 101, and it gets your message in front of the people that want to hear it! With Wise Agent, you can segment your contacts by your categories and sources. Or use our Buyer Search Criteria to catalog and search what buyers in your database are looking to buy.</p> <p dir="ltr">Xpressdocs also gives you the option to select an area to farm by sending postcards to, whether by radius, street, demographic, zip code, or city.&nbsp;</p> <h2 dir="ltr">&nbsp;</h2> <h2 dir="ltr">Tracking Your Cards</h2> <p dir="ltr">Once you&rsquo;ve found your ideal audience, simply add them to a list, customize your postcard, and hit send! You can track the delivery status of your postcards and see all past orders. You&rsquo;ll be building name recognition while showing that you are a neighborhood market expert. Plus, postcards are a physical piece of marketing your clients can pass along to friends and family for instant referrals!</p> <p dir="ltr">Ready to send some postcards? We&rsquo;ve put together a video tutorial so you can see just how easy it is to get started:</p> <p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/BC1cWbbLWb0" title="YouTube video player" width="560"></iframe></p> <p dir="ltr">Our team is always standing by to help you! Get immediate help by using the <a href="http://wiseagent.com/contact-us.asp">Contact Us</a> button in your account or sending an email to help@wiseagent.com.</p>