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<p dir="ltr">Most Real Estate Agents know the importance and effectiveness of drip campaigns. Using this marketing tool to stay in front of your existing contacts and future leads is crucial and relative to growing your business.</p>
<p dir="ltr">With email users opening their account(s) more than <a href="https://techjury.net/blog/how-many-emails-are-sent-per-day/#gref">10 times per day</a>, it would be foolish not to take advantage of this marketing strategy.</p>
<p dir="ltr">Drip campaigns give you the option to schedule various content pieces for your contacts and future leads over a period of time. In the world of real estate, it is imperative to stay in front of your prospects' eyes regularly. And utilizing drip campaigns is an easy and essential way of doing that.</p>
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<h2 dir="ltr">So why do real estate agents use drip campaigns?</h2>
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<h4 dir="ltr">Higher Open, Click-through, and Response Rates</h4>
<p dir="ltr">On average, email users are receiving over <a href="https://review42.com/resources/how-many-emails-are-sent-per-day/">120+ emails per day</a>. That is a lot of information for someone to digest daily. </p>
<p>So how do you stand out? Personalizing your drip campaigns and tailoring them to the recipients' needs must be your primary focus. Especially with lead nurturing emails because the response rate is significantly higher. Creating helpful content within your campaign is a significant part of leveraging them to open and respond to your email. As a result, drip campaigns have an <a href="https://email.uplers.com/infographics/drip-email-marketing/">80% higher open rate</a> than single send emails, and the click-through rates are 3 times higher.</p>
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<h4 dir="ltr">Increased Sales</h4>
<p>Using this marketing automation tool with your business will inevitably make you more money in the long run. Companies that run successful drip campaigns generate <a href="https://email.uplers.com/infographics/drip-email-marketing/">80% more sales</a> at a third of the cost. Consistently staying in communication with your leads can be difficult, and that's why using drip campaigns are so important and influential. They will save you time and put more money in your pockets. Drip campaigns can generate <a href="https://www.drip.com/blog/marketing-automation/why-lead-nurturing-could-be-your-most-powerful-marketing-strategy-in-2015">50% more</a> sales-ready leads through the continuous communication it offers.<br />
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<h4 dir="ltr">Lower Bounce Rates</h4>
<p dir="ltr">With the number of emails being sent and received each day, it is no secret that plenty of them are getting bounced. Bounced emails refer to the email addresses in your subscriber/contact list that didn't receive your message. With drip campaigns, you don't have to worry about that. For the real estate industry, bounce rates are <a href="https://outfunnel.com/reduce-email-bounce-rate/">less than 1%</a>. With such a low bounce rate, you know that your content is getting through to your leads. A helpful tip for keeping your bounce rate low is to clean up your email list 1-2 times a year. </p>
<p>As you can tell, the use of drip campaigns is highly effective in various ways. Taking advantage of this marketing technique will help you and your business grow more than you ever thought possible.</p>
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<h4 dir="ltr">So how do you get started?</h4>
<p dir="ltr">With Wise Agent, you no longer have to stress about remembering to send emails for your custom drip campaigns. Our system will do it for you. With the unique features that Wise Agent offers, you can now save time, energy, and money to contact your leads.</p>
<p dir="ltr">It's essential to always keep in touch with past clients and new leads alike, but your communication can differ depending on the recipient. Within Wise Agent, you can create a variety of automated content for your drip campaigns.</p>
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<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Vqdw72ejsFY?si=rTOOtyJzpP2qtZZF" title="YouTube video player" width="560"></iframe></p>
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<p dir="ltr">Most drip campaigns are focused on email-only content. With our software, you can build emails, newsletters, landing pages, video messages, and even automated text messages within your campaigns. These unique features will allow you to stay in touch with leads in a more meaningful and diverse way.</p>
<p dir="ltr">Not only can you customize your drip campaigns the way you want, but Wise Agent also allows the ability to share your campaigns with brokers, other agents, inside and outside team members, along with separate accounts as well.</p>
<p dir="ltr">Wise Agent has you covered whether you need a reminder to follow up with your past clients or want to automate the follow-up with new leads.</p>
<p dir="ltr">For more information about setting up your drip campaign, contact our support team 24/7 at (480) 836-0345 or visit our website <a href="https://wiseagent.com/">www.wiseagent.com</a>.</p>
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