Why Video Marketing Is a Game-Changer for Real Estate Agents

<p dir="ltr"><img alt="send real estate videos with wise agent recording house" src="/images/blog/RealEstateVideosWiseAgent.png" style="width: 1000px; height: 525px;" /></p> <h1>Why Video Marketing Is a Game-Changer for Real Estate Agents</h1> <p>Video marketing isn’t optional anymore—it’s becoming an essential tool. In today’s fast-moving real estate world, video helps agents break through the noise, build trust faster, and stay top of mind with both leads and past clients. Whether it’s a listing walkthrough, a personalized message, or a quick tip for buyers, the right video can convert clicks into conversations—and Wise Agent makes it easy to get started.</p> <hr /> <h2>How to Use Video Inside Wise Agent</h2> <p>Video is a powerful way to build rapport quickly, giving clients a chance to see your personality and connect with you before you ever meet in person. It also gives your marketing a measurable edge—video <a href="https://www.campaignmonitor.com/resources/guides/video-in-email/">boosts email click-through rates</a> by up to 65%, giving you real proof that your messages are being seen and making an impact.</p> <h4>Here are a few ways Wise Agent makes it easy to integrate video into your marketing so you can make a lasting impression:</h4> <ul> <li>Add video to newsletters and bulk emails to keep your database informed and engaged.</li> <li>Include video content in drip campaigns (via email or text) to create a personal connection while nurturing leads.</li> <li>Embed videos on landing pages to introduce yourself and your services to new leads.</li> <li>Set up video auto-responses to instantly connect when leads come in from your website or other sources.</li> <li>Send personalized video emails to congratulate clients, celebrate home anniversaries, or provide transaction updates.</li> </ul> <hr /> <h2>Supercharge Your Video Marketing with Our Integrations</h2> <p>Wise Agent also integrates with top video marketing platforms so you can create, send, and track high-impact videos with ease:</p> <h3 dir="ltr">BombBomb</h3> <p>BombBomb makes it simple to send video emails and texts—directly from your CRM. Build trust, create connections, and stand out in a crowded market by putting a face to your name. With BombBomb, you can easily create and send personalized video emails and texts to individuals or groups from right inside your Wise Agent account!</p> <p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/wiXU2-VDKq8?si=zXG6gIKtw_KU_Na_" title="YouTube video player" width="560"></iframe></p> <h3 dir="ltr">Dubb</h3> <p dir="ltr"><a href="https://dubb.com/r/wiseagent">Dubb</a> is your all-in-one video creation and tracking platform. From screen recordings to webcam videos, Dubb offers tools to help you engage leads, book more appointments, and close more deals.</p> <p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/KT4WeLMQkvU" title="YouTube video player" width="560"></iframe></p> <h3 dir="ltr">YouTube & Vimeo</h3> <p>Drop videos into emails or embed them on landing pages effortlessly. Whether it’s a listing tour or a client testimonial, your video content can shine directly within your marketing campaigns.</p> <hr /> <h3 dir="ltr"><img alt="" src="/images/blog/Listing%20Video.png" style="width: 500px; height: 188px;" /></h3> <h2>5 Types of Videos Every Agent Should Be Creating</h2> <p>Want to know what kind of videos get the best engagement? Start with these proven formats:</p> <h4 dir="ltr" style="margin-left: 40px;">1. Listing Video</h4> <p style="margin-left: 40px;">Highlight property features and generate buzz for your listings. Bonus: These are great for camera-shy agents—just add a voiceover!</p> <h4 dir="ltr" style="margin-left: 40px;">2. Informational/ "How to" Videos</h4> <p style="margin-left: 40px;">Establish your expertise by explaining real estate topics like “How to Prepare for Closing” or “What to Know Before Listing.” Use them in emails, ads, or even social posts.</p> <h4 dir="ltr" style="margin-left: 40px;">3. Client Testimonials or Interviews</h4> <p dir="ltr" style="margin-left: 40px;">Build trust with authentic reviews. Ask past clients questions like: <em>"What was the best part of working with me?" </em>or <em>"How did I help you the most during the process?"</em></p> <h4 dir="ltr" style="margin-left: 40px;">4. Live Q&A Sessions</h4> <p style="margin-left: 40px;">Go live on social media and answer real-time questions. It’s a great way to boost visibility and connect authentically—plus, platforms love to promote live content!</p> <h4 dir="ltr" style="margin-left: 40px;">5. Local Business or Community Spotlights </h4> <p style="margin-left: 40px;">Showcase your neighborhood expertise and partner with local businesses for cross-promotion. This builds your brand <em>and</em> your network.</p> <hr /> <h3><img alt="" src="/images/blog/Informational%20Video.png" style="width: 500px; height: 188px;" /></h3> <h3>Pro-Tips For Creating Stand-Out Real Estate Videos</h3> <h5><br /> Plan Before You Hit Record</h5> <ul dir="ltr"> <li>Ask yourself: What’s the goal? Who’s the audience? How will I promote this video? A solid plan helps everything run smoother.</li> </ul> <h5 dir="ltr">Keep It Short and Sweet</h5> <ul dir="ltr"> <li>Aim for bite-sized videos packed with value—under 2 minutes is ideal. Long videos risk losing viewer attention.</li> </ul> <h5 dir="ltr">Use a Script or Notes</h5> <ul dir="ltr"> <li>Avoid rambling by jotting down your key points before filming. It’ll boost your confidence and help you stay on message.</li> </ul> <h5 dir="ltr">Add Contact Info in Every Video</h5> <ul dir="ltr"> <li>Display your logo and contact details at the beginning and end of your videos. And always include a link to a contact form or landing page. (Tools like CapCut and Canva make this super easy!)</li> </ul> <h5 dir="ltr">Engage With Your Audience</h5> <ul dir="ltr"> <li>Don’t just post—respond. Reply to every comment and question on your videos. The real power of video lies in the connection it builds.</li> </ul> <hr /> <h2>Ready to start creating scroll-stopping videos without extra tech stress?</h2> <p>Wise Agent connects you to the tools that make it easy to record, send, and track high-converting videos—all from your CRM.</p> <p>Start your free trial today and make video marketing your secret weapon this season!</p> <p> </p>

Why Video Marketing Is a Game-Changer for Real Estate Agents

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