<p dir="ltr"><img alt="" src="/images/blog/How%20To%20Stay%20Top%20of%20Mind.png" style="width: 1000px; height: 525px;" /></p> <h2 dir="ltr">How to Stay Top of Mind with Past Clients</h2> <p dir="ltr">As a real estate agent, reconnecting with past clients can be quite a challenging experience. However, staying on top of mind with your past clients is essential for your future success.</p> <p dir="ltr">Keeping a relationship with clients doesn&#39;t just end when the closing papers are signed. Client relationships should last MUCH longer than when the deal is done. Excellent relationships with past clients can result in more referrals, repeat business, and more revenue over the years.</p> <p>The steps you take before and after a sale are just as crucial as the sale. With the tools and features built into Wise Agent, you won&#39;t have to worry about falling out of touch with your past clients ever again!<br /> &nbsp;</p> <h2 dir="ltr">Automated Text Messaging and Email Campaigns.</h2> <p dir="ltr">Using <a href="https://www.youtube.com/watch?v=bZEC1pJ6m2w">automated texting </a>and emailing is an excellent way to stay top-of-mind with your past clients. Text messaging is the most effective line of communication when it comes to <a href="https://www.redeye.com/resources/sms-marketing-vs-email-marketing-who-wins-the-battle-for-effectiveness/">open rates</a>, and email marketing open rates for real estate sit just shy of<a href="https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/"> 20%</a>.</p> <p dir="ltr">With Wise Agent, you can set up drip campaigns for your clients to be a part of when the sale is over&mdash;allowing you to work worry-free once the deal is closed!</p> <p dir="ltr">When establishing engagement with past clients, try to find ways to connect with them! Send them articles related to their hobbies or reach out to them to see how their family is doing. There are so many ways to establish engagement with past clients without talking business!</p> <p dir="ltr">You can even go above and beyond with your text messages and emails by adding personalized videos! Insert and send your videos directly through emails and texts, making messages more engaging and creative for those past clients.</p> <p dir="ltr">You can also use this feature to send personalized messages for birthdays, anniversaries, and much more. A personalized client strategy like that can work wonders for your business!&nbsp;</p> <p><img alt="" src="/images/blog/DRIp%20events.png" style="height: 553px; width: 800px;" /></p> <p>&nbsp;</p> <h2>Update Clients about the Market</h2> <p dir="ltr">Keeping homeowners up to date with the latest changes in the real estate market can be an easy conversation starter when reconnecting with them.</p> <p dir="ltr">Regardless of buying or selling a home, people are always looking at houses. The only problem is, they can&#39;t keep up with the real estate market changes. This is your chance to be the one who is reaching out and informing them about listings in specific neighborhoods, changes in property taxes, or even their home&rsquo;s overall value!</p> <p dir="ltr">An excellent way to relay this message is through real estate newsletters. With Wise Agent, you can create custom newsletters and even schedule them out in advance! No need to worry about forgetting to send them on time! Pretty cool, right?! Wise Agent also provides various newsletter templates, so it&#39;s incredibly easy to plug in the information you want to send without spending hours designing your newsletter!</p> <p dir="ltr">The market is a big part of your clients taking that next step in buying or selling, so keeping them informed on the market is the best way to keep yourself in their thoughts when they are ready to do just that.</p> <p><img alt="" src="/images/blog/Wise%20Agent%20Newsletter.png" style="height: 525px; width: 1000px;" /><br /> &nbsp;</p> <p dir="ltr">&nbsp;</p> <h2 dir="ltr">Stay Organized</h2> <p dir="ltr">Keeping things in order can be quite a challenge for some Real Estate Agents, and rushing from one appointment to the next can get real hectic real fast. Which makes staying in touch with past clients easily fall to the bottom of your list without proper organization.</p> <p dir="ltr">Think of all the past clients you have in your database! Staying organized will help you reconnect with them and can even gain you referrals.&nbsp;</p> <p dir="ltr">Did you know that <a href="https://www.refermeiq.com/resources/real-estate-statistics-you-must-know/">88% of buyers and 82% of sellers</a> would recommend and use the same agent again?</p> <p dir="ltr">Reconnecting with past clients can &amp; will be a breeze if you have an organized database. You can schedule clients directly to your call list, and it will notify you when it&#39;s time to follow up.</p> <p dir="ltr">Clients can be automatically added to your call list through drip campaigns, allowing you to work worry-free without the fear of forgetting!</p> <p dir="ltr">&nbsp;</p> <p dir="ltr"><img alt="" src="/images/blog/call%20list.png" style="height: 292px; width: 800px;" /></p> <h2>Host a Client Appreciation Event</h2> <p dir="ltr">Doing little things for your clients can go a LONG way for Real Estate agents. Going above and beyond shows past and current clients that you&#39;re still thinking about them even after the deal has closed.</p> <p dir="ltr">One way to stand out is by hosting client appreciation events, which are the ultimate tool when connecting with your database. Especially since <a href="https://www.nar.realtor/research-and-statistics/research-reports/highlights-from-the-profile-of-home-buyers-and-sellers">91% of buyers would use their agent again or recommend their agent to others.</a></p> <p dir="ltr">It doesn&rsquo;t matter if you are on a big or tiny budget; there are tons of creative and fun event types that you can host for your clients.&nbsp;</p> <p dir="ltr">You can go above and beyond by taking mental notes about people&rsquo;s interests. You can add that information to your Wise Agent account profile, which is a perfect way to find more personal touches you can add to your drip campaigns.</p> <p dir="ltr">&nbsp;</p> <h2 dir="ltr">Send Emails Your Clients Will Want to Open</h2> <p dir="ltr">Sending relevant content unrelated to the real estate industry can help you long-term with staying top-of-mind with your clients. One way you do that is with Wise Agent&#39;s <a href="https://www.youtube.com/watch?v=K5rZ2Uci88o">RSS Feed Tool!</a></p> <p dir="ltr">RSS retrieves the latest content you&#39;re interested in and is sent through email to specific contacts. For example, if multiple connections are interested in golf, the RSS Feed Tool will provide you with relevant golf content to send out. Sending emails related to their hobbies is an excellent way to let your clients know that you care and that you&#39;ve been thinking of them!</p> <p>&nbsp;</p> <p dir="ltr"><img alt="" src="/images/blog/WiseAgentRSSFeed.png" style="height: 525px; width: 1000px;" /></p> <p dir="ltr">&nbsp;</p> <p dir="ltr">The real estate industry is all about building and nurturing your relationships with your clients, and using Wise Agent and applying these tips and tricks will help you do just that!</p> <p>Not only is Wise Agent CRM an all-in-one platform that can help you stay top-of-mind with your database. But, using the tools within Wise Agent allows you to set reminders and maintain consistency when reconnecting with past clients.</p> <p dir="ltr">Take advantage of our free 14-day trial by visiting<a href="http://www.wiseagent.com"> www.wiseagent.com</a> or calling us at (480) 836-0345.</p> <div>&nbsp;</div>