<p dir="ltr"><img alt="Wise Agent's recruiting landing page and drip campaign" src="/images/blog/Recruiting%20Real%20Estate%20Agents%20Wise%20Agent.png" style="width: 1000px; height: 525px;" /></p> <p dir="ltr">Finding the best agents to join your team plays a vital role in building a successful brokerage. The agents who represent your brand set the company up for success and are a big part of what sets your Real Estate brokerage apart from the competition. Cultivating a team of top-producing agents can guarantee success for your brokerage. That&rsquo;s why brokers need to create a strategic marketing plan for recruiting quality agents.&nbsp;</p> <p>&nbsp;</p> <p dir="ltr">There are a few significant components you should focus on when creating your marketing strategy for recruiting Top-Producing Real Estate Agents to your brokerage:</p> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Showcasing Your Brand</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Highlighting Your Company&#39;s Benefits and Core Values</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Spotlighting Your Current Agents</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Including a Call-To-Action</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Having a Follow-Up Plan in Place</p> </li> </ul> <p>&nbsp;</p> <p dir="ltr">Let&rsquo;s take a closer look at best practices for each of these strategies and how to implement them.</p> <p dir="ltr">&nbsp;</p> <h2 dir="ltr">Showcase Your Brand</h2> <p dir="ltr">Your brand is your brokerage personified, and that personality should be the first thing agents see when interacting with your marketing. When agents can recognize your company&rsquo;s colors and logo, you give your brand identity and become memorable in the market.</p> <p dir="ltr">It is always a best practice to have consistency in your branding across all mediums. Agents who consider your brokerage will identify the time and thought put into the small details and know they can rely on that same attention to detail when moving over to your brand.</p> <p dir="ltr">Not only that but staying consistent with your branding through all of your marketing efforts gives a unified message to your agents and clients.&nbsp;</p> <p>&nbsp;</p> <h2 dir="ltr">Highlight Your Brokerage&#39;s Benefits &amp; Core Values</h2> <p dir="ltr">The only way to attract top-producing agents that align with your brokerage&#39;s core values is to get that message out there! Let agents know your values and how they impact the way your business runs on a day-to-day basis. Agents that can identify themselves with your core values right off the bat will better fit your company long-term.</p> <p dir="ltr">Next, it&#39;s always important to set your real estate brokerage apart regarding what you&#39;re bringing to the relationship. Does your brokerage offer unique benefits to agents? Perhaps your experience and connections in the industry allow your brokerage agents to take advantage of fantastic tools and resources exclusively. Let it be known!</p> <p dir="ltr">Each agent will have a different sticking point to what they consider essential in the relationship. Giving them detailed information about what to expect as a benefit from joining your brokerage will let them decide for themselves and open the discussion up for their questions.&nbsp;</p> <p>&nbsp;</p> <h2 dir="ltr">Spotlight Your Current Agents</h2> <p dir="ltr">Agents looking to join another brokerage will undoubtedly look to its current agents for a glowing endorsement. The best favor you can give to your brokerage is the support of your current brokerage agents.</p> <p dir="ltr">By showcasing success stories, you make it easy for those top-producing agents you&#39;re recruiting to identify the success they could be having with your brokerage!&nbsp;</p> <p>&nbsp;</p> <h2 dir="ltr">Include a Call-To-Action</h2> <p dir="ltr">When promoting your brokerage, it&#39;s always essential to include a way for prospecting agents to connect with you. If an agent has questions about your brokerage, this means you&#39;ve created a valuable opportunity. Do not let this opportunity pass you because the agent can&rsquo;t get in touch with someone to ask questions.</p> <p dir="ltr">Create clear <a href="https://wiseagent.com/blog/5-ways-to-integrate-call-to-action-buttons-in-your-real-estate-emails">Call-To-Actions</a> in all of your agent recruiting marketing so that anyone who reads it knows what steps to follow next. If your Call-To-Action is to get in touch or submit questions, be specific about who to contact and when they can expect to get a response.</p> <p>&nbsp;</p> <h2 dir="ltr">Have a Follow-Up Plan in Place</h2> <p dir="ltr">Every investment you make into a recruiting campaign will be for nothing unless you have a well-thought-out follow-up plan in place. Invest time in creating a <a href="https://wiseagent.com/blog/lead-management-made-simple-save-time">follow-up system</a> that is effective with connecting with new agents in your funnel.</p> <p dir="ltr">A good follow-up plan will consider agents ready to make a move now and those that may consider it down the line.&nbsp;</p> <p>&nbsp;</p> <h2 dir="ltr">Recruiting Tools In Your CRM</h2> <p dir="ltr">Wise Agent provides tools to simplify and streamline the process for recruiting top agents to your brokerage. Create and share our &quot;Agent Recruiting&quot; <a href="https://wiseagent.com/blog/capture-leads-with-wise-agents-real-estate-landing-pages">landing page</a> through social media to broaden the scope of agents you reach. Our easy-to-customize template can include your company logo, brand colors, core values, and agent success stories.</p> <p dir="ltr"><img alt="Wise Agent's broker recruiting landing page" src="/images/blog/RecruitBlog_landingpageasset-01.png" style="width: 1024px; height: 512px;" /></p> <p dir="ltr">Choose what information to collect with custom landing page forms that automatically populate as contacts and contact notes within the CRM. Even create automated email and text responses perfectly branded with your brokerage&#39;s logo and information for immediate follow-up.</p> <p dir="ltr">Once new prospects have entered their information through the landing page, leverage our Recruiting <a href="https://wiseagent.com/blog/real-estate-marketing-tools-set-you-apart-grow-your-business">Drip Campaign</a> to initiate the follow-up process. Stay in touch and top of mind through industry-proven pre-drafted email templates that highlight your brokerage&#39;s core values and agent benefits.</p> <p dir="ltr"><img alt="Wise agent's recruiting drip content emails" src="/images/blog/Wise%20Agent%20Agent%20Recruiting%20Drip%20Campaigns.png" style="width: 1000px; height: 525px;" /></p> <p dir="ltr">Wise Agent strives to streamline and automate the most critical tasks for brokerages - including recruiting top agents! If you&#39;d like to learn more about our recruiting tools, reach out to our world-class <a href="http://www.wiseagent.com/contact-us.asp">support team</a> today!</p> <p><br /> <br /> &nbsp;</p>