<p dir="ltr"><img alt="Person recording room with an iPad" src="/images/blog/how%20to%20promote%20a%20virtual%20open%20house%20Blog%20Image%20(1200%20%C3%97%20630%20px).png" style="width: 1200px; height: 630px;" /></p> <p dir="ltr"><span>Virtual Open Houses offer a safe way for homebuyers to actively participate in a home search during a quarantine. Many Real Estate Agents have turned to this method to continue showing homes during the uncertainty and restrictions of the COVD-19 pandemic. However, Hosting a Virtual Open House is not just a skill you&rsquo;ll use during the pandemic and never need again. It&rsquo;s another tool in your marketing strategy to amplify your reach and promote your listings.</span></p> <p dir="ltr">Live streaming on social media is a great way to supplement a traditional open house while providing the perfect opportunity to market yourself as an agent. It also generates engaging content with little to no additional effort while reaching a broader audience by giving potential buyers a convenient avenue to tour homes.</p> <p dir="ltr">How do you get those potential Home Buyers and leads in your CRM to participate in your Virtual Open House? Here&rsquo;s a step-by-step guide to promoting your Virtual Open House:</p> <p dir="ltr">&nbsp;</p> <h2 dir="ltr" role="presentation">1. Create a Virtual Homes Tour Group on Facebook</h2> <p dir="ltr">The Facebook group you create could be a Community Page associated with your Business Page that members would request access to. Or it can simply be a Private Group that you create with your personal account and members have to request to join the group.</p> <p dir="ltr">The goal of this Facebook group is to allow your buyer leads to see all of the open houses you have done and allow those in the group to share with others.&nbsp;</p> <p>&nbsp;</p> <h2 dir="ltr" role="presentation">2. Create a Landing Page in Wise Agent Promoting Your Listings</h2> <p dir="ltr">This step allows you to direct people to your Facebook group while still gathering your lead&rsquo;s contact information. The best part is that this information will automatically be entered into your CRM before they request to join the group.</p> <p dir="ltr">Wise Agent CRM offers easy to create landing pages and each account comes with a complimentary landing page! Take advantage of this free offering and easily create a Property listing page from our templates.</p> <p dir="ltr">You will want a form on this Landing Page to collect important contact information. Your call to action should be clear, like &ldquo;Register for Virtual Tour&rdquo;. Once they submit their info the response page should direct them to join the Facebook Group.</p> <p>&nbsp;</p> <h2 dir="ltr" role="presentation">3. Create Follow-Up Drip Campaign&nbsp;</h2> <p dir="ltr">You&rsquo;ll be collecting lead information from your Landing Page, so you&rsquo;ll need a Follow-Up strategy in place. Create a Drip Campaign that includes texts, video texts, and emails reminding your audience of the Open House.</p> <p dir="ltr">You&rsquo;ll want to schedule these drips to go out at specific times to catch your audience close enough to the time of the Open House to be able to prepare themselves to attend but not so close that they won&rsquo;t be able to make arrangements to attend. Be thoughtful about your reminders as well, some people don&rsquo;t like to get texts at 6 AM!</p> <p>&nbsp;</p> <h2 dir="ltr" role="presentation">4. Set up Lead rules</h2> <p dir="ltr">This step is the one that ties all of the elements we have covered so far together. Setting up the Lead Rules for your landing page lets you automatically add the leads to your drip campaign, assign them to the category &ldquo;Interested in Virtual Open House&rdquo; and get notified of each lead that submits their information.</p> <p dir="ltr">It is important to set up a new category for this part in order to pull that list of contacts up in your CRM for follow-up in the future. You will want to be reaching out to contacts already in your CRM who may already have a source, so searching for them by category is best.</p> <p>&nbsp;</p> <h2 dir="ltr" role="presentation">5. Send Out an Email Linking to Your Landing Page</h2> <p dir="ltr">Time to market your Virtual Open House! Share out the landing page promoting the Virtual Open house via email or bulk text to your existing database to your buyer categories. Also be sure to post it on your personal and business Facebook Page, or other Social Media Platforms such as Twitter. You can even make a Facebook Event directing leads to your Landing Page and invite from your list of Facebook friends.</p> <p dir="ltr">&nbsp;</p> <h2 dir="ltr" role="presentation">6. Let the System Do the Rest</h2> <p dir="ltr">Now that you have marketed your Virtual Open House, simply sit back and let the system you put in place do the work. Leads will be automatically receiving reminders about the big day as well as any other content you have scheduled out to your group.</p> <p dir="ltr">Adding Virtual Open Houses to your marketing strategy for listings not only gives your audience flexibility and convenience for their home search but also allows for real-time interactions. You can guide them around the place, showcasing its best aspects, while they can ask questions. Even if buyers don&rsquo;t fall in love with this particular listing, you&rsquo;ll have their contact information for the next one!</p> <p dir="ltr">Wise Agent&rsquo;s customer support team is always standing by to help you accomplish all of these steps, so don&rsquo;t hesitate to reach out!</p>