Social Media Stories For Your Real Estate Business

<img alt="" src="/images/blog/BlogSocialMediaStories-01.png" style="width: 800px; height: 485px;" /> <h2 style="text-align: center;">How To Make Social Media Stories For Your Real Estate Business</h2> Are you utilizing your social media platforms to the best of your ability for your real estate business? How are you using your social media story feature? Though they are similar, there is a difference between going live and having a story. The story feature has photos and videos that can be pre-recorded, and last up to 24 hours on your feed. A live is where you live stream with your audience in real-time. The platform will notify your followers when you go live. Your followers are then able to join your live, ask you questions, and interact with you.  Taking advantage of either of these features will instantly put you in front of your audience! You have the potential to reach thousands of people with a quick short video clip! According to a study by Statista in 2019, “Daily active Instagram Story users increased from 150 million in January 2017 to 500 million daily active stories worldwide in January 2019!”  They also stated that “63% of people ages 18-34 are watching live-streaming content regularly.” Don’t underestimate the power of this feature! Here are our top tips for you to get started utilizing these features.    <img alt="" src="/images/blog/socialmediablog1-01.png" style="width: 500px; height: 350px;" /> Know Your Audience For Each Platform Your audience is different on Instagram than it is on Facebook. Meaning, that you can not post the same story on Instagram that you do on Facebook. Change your story up a bit before posting it on either platform. For example, on Instagram, take advantage of all the stickers that they provide, such as location, hashtags, tags, and poll stickers. You want to make sure that you tag your location if your listing is in a specific neighborhood. There are so many different hashtags for real estate, so we recommend doing some research on them. On Facebook, hashtags are not that big, so there isn’t a reason why you should incorporate one.  <img alt="" src="/images/blog/socialmediablog2-01.png" style="width: 500px; height: 350px;" /> There are other stickers that you can take advantage of. Little changes like that are necessary for the story feature on different platforms.  Taking advantage of the stickers that get engagement from your audience is a must! Posting a simple photograph of one of your listings with the question sticker asking, “Can you see yourself living here? Yes or No” will get the engagement going. You want to make sure that you are giving your audience the option to interact with you. What To Post? As a real estate agent, you want to show your audience your business and show some personal things. Your potential clients want to know about you. You want to mix it up and have a good variety of stories—for example, post about your listings.  If you are at an open house, post a quick video about the home, tag the location, and tell your audience your favorite features. Take it a step further by using a question or poll sticker to create engagement from your audience.    For personal posts, start with your favorite coffee drink and ask your audience what theirs is. Then you can gradually begin to show more personal things that you want to show.  Doing “Behind The Scenes” photos, videos of your office, or getting ready to show a listing is always good content to post.   <span style="font-size:11pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><img alt="" src="/images/blog/socialmediablog3-01.png" style="width: 500px; height: 350px;" />   <span style="font-size:11pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Apps To Take Advantage Of Getting started isn’t always easy, especially when you have to put yourself in front of the camera. So to begin creating engagement, you could create a few graphics first to start. Canva is a great design tool to help you get started. It is very user friendly, and it gives you the ability to edit photos, create and resize graphics, and also lets you create animated graphics. Those are great for stories, and they have plenty of templates to choose from.    <img alt="" src="/images/blog/REDOCANVA-01.png" style="width: 500px; height: 350px;" />   Let's Go Live! When you go live on your Instagram or Facebook, the platform will notify your audience. It is important to try and do a Live at least once a month. Going Live will draw your audience in. Facebook and Instagram will prioritize your Lives and put it in front of your followers.    <img alt="" src="/images/blog/socialmediablog5.png" style="width: 470px; height: 332px;" />   Going live allows you to reach thousands of people within seconds because anyone can join in on your Live, and share it with other people. A good tip, when starting with Lives, is being consistent with it. Choose a date and time every month that you will go live. For example, you could do every second Tuesday of the month at 11 AM. That way, your followers will know every time you decide to go live. A few topics you talk about in a live could be the do’s and don’t of buying a home. You could show a listing on your live or give your followers your top real estate tips.   Lastly, Planning Your Social Media Post: Everyone is busy and social media can take up a tremendous amount of time if you don’t organize and plan your posts ahead of time. We recommend taking a day or two out of your week to plan your social posts and create content. You can prepare for the next two weeks or for the month! Take advantage of apps, such as Planoly or Loomly, to keep everything in one place and know exactly what you're going to post for the day. Don’t automate your post so that they post without you knowing. Post them yourself so that after they are posted, you can engage back with your followers. People typically will ask questions on a listing post, and you want to be available to respond. After you post, block out time for about 30-45 mins to engage back with your followers.    <img alt="" src="/images/blog/socialmediablog4(1).png" style="width: 458px; height: 373px;" />   Your social media platforms will recognize that engagement is going on, and your post will automatically be at the front of your followers feed. Without engagement, your post will get lost throughout people’s feeds. Post your first story on your social media platforms today and let us know how it goes! If you need help or have any questions, please feel free to contact us today!

Social Media Stories For Your Real Estate Business

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