<p dir="ltr"><img alt="" src="/images/blog/Holiday%20Advertising%20For%20Real%20Estate%20Marketing.png" style="width: 100%;" /></p>
<p dir="ltr">Some people may say that the real estate market is slower during the holidays, but simply ask a home seeker or renter if they agree. People need houses at all times of the year, and the holidays are a chance to make your property shine. The holidays provide an excellent reason to sparkle for the season, and here are some ways you can capitalize on holiday cheer.</p>
<p dir="ltr">Try these ideas to help generate some standout advertising during the season.</p>
<h2 dir="ltr">Light it Up</h2>
<p dir="ltr">The most obvious way to draw attention to a holiday property is to add holiday lights. Add some tasteful lighting on a neutral theme that will attract the eye, such as a snowflake or icicle theme or even a basic red and green. Holiday lighting will not only draw attention, but the extra lights can help better illuminate your property exterior during the darker winter days.</p>
<p dir="ltr">Remember, however, that different renters will celebrate different holidays, so you don't want to add a religious spin on your theme -- instead be an open book. Avoid the giant inflatable Santa, and skip the extra string of twinkle lights if in doubt.</p>
<p dir="ltr">If you want to get extra drive-by traffic, you can also add your lighted decorations to neighbor holiday maps such as<a href="https://help.nextdoor.com/s/article/holiday-cheer-map?language=en_US"> Nextdoor's Cheer Map</a>. You'll be adding to community spirit while also gaining some excellent advertising, but don't forget the "For Rent" sign.</p>
<h2 dir="ltr"><img alt="" src="/images/blog/3(4).png" style="width: 100%;" /></h2>
<h2 dir="ltr">Holiday Gift Guide</h2>
<p dir="ltr">A holiday gift guide is a fantastic service to customers and businesses alike. Holiday gift guides allow brands to showcase their goods while helping consumers find the right products for their seasonal needs. These guides are also reminiscent of the old toy catalogs many of us remember from our youths -- a demographic that is<a href="https://www.pewresearch.org/fact-tank/2021/08/02/as-national-eviction-ban-expires-a-look-at-who-rents-and-who-owns-in-the-u-s/"> very active in the rental and housing market</a> right now.</p>
<p dir="ltr">If your real estate agency is putting out its own gift guide, you'll already have some excellent branding, but if not you can always purchase a spot in another guide like your local chamber of commerce. The key is to offer a service or information that will be useful to prospective renters, and like the best gifts, require nothing in return as a form of content marketing.</p>
<p dir="ltr">Remember, this strategy is FYI or top-of-funnel advertising, not a hard sell.</p>
<h2 dir="ltr"><img alt="" src="/images/blog/4(6).png" style="width: 100%;" /></h2>
<h2 dir="ltr">Holiday Newsletter</h2>
<p dir="ltr">Email will always be one of the most profitable advertising venues for business, and that includes the holidays. For every $1 invested in email marketing, brands (which can include real estate) experience a<a href="https://www.litmus.com/blog/infographic-the-roi-of-email-marketing/"> $36 return on investment</a>. Send out a holiday newsletter to your mailing list including past, current, and prospective residents. Use this opportunity to thank everyone for their support and wish them a happy holiday.</p>
<p dir="ltr">Additionally, take this opportunity to showcase an open property. Use some great photos and links to your listing so that fans of your rentals can share them with their friends and family. You can send individual and personalized messages, or use one of the many simple and affordable newsletter software options available. This is also a great way to get referrals from your favorite tenants.</p>
<h2 dir="ltr"><img alt="" src="/images/blog/2(4).png" style="width: 100%;" /></h2>
<h2 dir="ltr">Virtual Open House</h2>
<p dir="ltr">Since the pandemic, almost everyone understands how to watch a live video, but many people are still cautious about returning to in-person events. In addition, many people now prefer digital interactions to physical ones due to traffic and busy schedules.</p>
<p dir="ltr"><a href="https://www.rentspree.com/blog/real-estate-agents/open-house-ideas/">Virtual open houses </a>can still wonderfully showcase your property such as sharing on Facebook Live -- but this time add a holiday twist. Advertise your event in advance and make it a party. Wear that ugly holiday sweater during your broadcast and hang some garland. Have a number of prizes available to win for those who tune in live, as well as those who tune in later. Grab a co host or two from the office if possible and create the vision of holidays to come for your potential property renter. </p>
<p dir="ltr">There is really no limit to holiday advertising for your real estate rental. Anything that draws positive and inclusive attention to your property with a seasonal theme is sure to help your efforts. Follow the basic principles you have learned in real estate and digital marketing and add your own holiday twist.</p>
