<p><img alt="" src="/images/blog/GetBetterOpenRates.jpg" style="width: 800px; height: 400px;" /></p>
<p dir="ltr"><span>A successful real estate email marketing campaign starts with an attention-grabbing subject line. That will entice your clients to open the email and read through your content. It’s no surprise that during the day your clients spend plenty of time checking and writing emails. Utilize this and gain more leads by using these five best practices for increasing real estate email open rates. </span></p>
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<h4 dir="ltr">Get better open rates with these 5 subject line best practices:</h4>
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<h5 dir="ltr">1. Cut Out Spam Words</h5>
<p dir="ltr">There are certain words that will automatically place your real estate email into the spam folder. Avoid using common spam words that will trigger your email to be sent to prospects’ junk folders. Exclamation points, “free,” and “winning” are some of the most common words and symbols that can land your email in the spam folder.</p>
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<h5 dir="ltr">2. Count Characters </h5>
<p dir="ltr">More people now check their email on their phones than they do on the computer. That is why long subject lines may not be as effective. There is no sweet spot for subject line character count, but typically experts say to keep email subject lines under 50 characters. The shorter the subject lines the better, but make sure you are giving them enough information to be intrigued. However, try to keep your audience in mind and really get to the point. A great way to find out what works best for your audience is to do A/B tests. You can use them on the subject line using different lengths. </p>
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<h5 dir="ltr">3. Use Digits</h5>
<p dir="ltr">Incorporate numbers into subject lines to increase open rates. Our brains naturally are drawn to numbers and figures. Therefore, you always see lists on the cover of magazines and in blog posts. Lists are easier for our brains to process and spark curiosity. Placing numbers in your email subject line will help your email stand out from the others in your recipients’ inboxes. </p>
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<h5 dir="ltr">4. Engage with Questions </h5>
<p dir="ltr">Implement a question to encourage your reader to open the email to find the answer. The nature of posing a direct question to your audience piques the recipient’s curiosity. This will compel them to want to figure out what the answer is.</p>
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<h5>5. Use A/B Testing</h5>
<p>Test subject line variations to learn what works best for your audience. For example, you might test “Is Your Dream Home Waiting for You?” against “5 Homes You’ll Love Near [City].” Play around with tone, emojis, and length as well. By tracking open rates and responses, you’ll gain valuable insights into what drives your clients to engage with your emails.</p>
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<h4>Streamline your email marketing with Wise Agent CRM!</h4>
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