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<h1>How Busy Real Estate Agents can Maximize their Lead Generation with Facebook and Google Ads</h1>
<p>According to a study by NAR in 2023, <a href="https://www.nar.realtor/sites/default/files/documents/2023-home-buyers-and-sellers-generational-trends-report-03-28-2023.pdf">96% of all homebuyers are using the internet</a> in their home search. On top of that, Americans now spend, on average, <a href="https://www.forbes.com/sites/timbajarin/2023/09/19/spending-time-on-social-media-is-both-good-and-bad/">more than an hour a day</a> scrolling social media platforms.</p>
<p>Given how heavily home buyers are relying on the internet and social media during their home search, it’s crucial to ensure your real estate ads are not only online but strategically placed where your potential clients are looking. This is where geo-targeted ads come into play, allowing you to refine your outreach and make the most of your ad budget by focusing on specific geographic areas.</p>
<h2>What are Geo-Targeted Ads?</h2>
<p>So, what exactly are geo-targeted ads, and how can they help maximize your lead generation efforts?</p>
<p>Geo-Targeted ads are when you are choosing to serve your ad to people within a specific geographic area narrowed down by city name, region, or postal code.<br />
When using this option, you'll want to consider what makes sense for you in terms of where you want your leads to come from. For example, can you expand your radius or target multiple regions/cities to get more leads?</p>
<p>Another thing to keep in mind is for lower populated areas you may need to expand your targeting radius compared to a densely populated area. Also, for listings located in an area that is primarily a travel destination, targeting can be adjusted to reach users in other areas who might be interested in the listing as well.</p>
<p>Below are some best practices for creating your ads, campaigns, and audiences:</p>
<h2>Best Practices For Image Ads</h2>
<p>The number one way to determine what works best with your audience is to test your ads. However, as you decide on the right creative approach for your ads, here are some standard practices that work well for advertisers.</p>
<p dir="ltr"><img alt="" src="/images/blog/Digital%20Ads%20DashboardScreen%20Shot%202022-03-22%20at%2010_11_54%20AM.png" style="width: 999px; height: 539px;" /></p>
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<p dir="ltr" role="presentation"><strong>Use high-resolution images.</strong> For images with a link on desktop 479 x 246 pixels, and on mobile min-width 320 pixels. We recommend 1,080 x 1,350 pixels. Use the highest resolution images available to avoid your image appearing blurry or pixelated.</p>
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<p dir="ltr" role="presentation"><strong>Show off your listing, service, or brand.</strong> People scroll through Facebook and Instagram quickly. Show what you're selling, your brand, or your logo to communicate your message efficiently. Using home exterior imagery from listing content as the main image on your ad tends to be common across the best-performing ads. </p>
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<p dir="ltr" role="presentation"><strong>Avoid too much text on the image itself.</strong> We've found that images with less than 20% text perform better, though there is no limit on the amount of text that can exist in your ad image.</p>
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<h2>Best Practices For Ad Copy</h2>
<p>For ads, one of the most important things to consider is whether your copy is too long for display and will therefore be truncated when your audience sees it. Here are some of Facebook's recommendations on character limits:</p>
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<p dir="ltr" role="presentation">Body Text: 125 characters</p>
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<p dir="ltr" role="presentation">Headline: 25 characters (any more will appear truncated)</p>
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<p dir="ltr" role="presentation">Description: 30 characters</p>
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<p dir="ltr">Much of the copy can be taken from your listing information. You can easily edit them and make adjustments for length.</p>
<p><strong>Should you use Emojis in your copy?</strong></p>
<p>We've seen ads with a single, well-placed emoji perform quite well. However, less is definitely more here. Similar to email subject lines, it is highly discouraged to use many and/or confusing emojis as the performance tends to drop off due to it looking "spammy".<br />
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<h2>Best Practices For Schedule & Budget:</h2>
<p>Giving Facebook enough money to work with allows it to learn enough to maximize performance. We've seen the best results when allotting a minimum of $5 - $10 media spend per day.<br />
In general, where audience size permits, increasing spending gives Facebook more opportunities to optimize the campaign. This can be achieved by increasing order value or by decreasing the duration the ad is run.</p>
<h2>Create Facebook and Google Ads with Wise Agent CRM</h2>
<p dir="ltr">With Wise Agent’s Digital Ads feature, you can create and manage your real estate Facebook and Google Ads simply and efficiently right from your CRM. This feature fully integrates with your CRM to pull property information from a real estate listing and automatically generate ads completely detailed with photos, listing info, your agent photo, and logo.</p>
<p dir="ltr">Get a first glimpse or get started with our video tutorial.</p>
<p dir="ltr"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/3CbPifRqwNY" title="YouTube video player" width="560"></iframe></p>
<p dir="ltr">Now instead of being frustrated and confused when managing your real estate ads, be in control, knowing that you have the tools available to quickly create ads, saving you the time and hassle of dealing with other complicated ad platforms.</p>
<p dir="ltr">This tool even has built-in templates for different types of real estate ads that you can make - including Listing Ads, Home Valuation Ads, Agent promotion ads, and agent recruiting ads.</p>
<p dir="ltr"><img alt="" src="/images/blog/Digital%20Ads%20DashboardScreen%20Shot%202022-03-22%20at%2010_12_18%20AM.png" style="width: 1000px; height: 539px;" /></p>
<p dir="ltr">Digital Ads makes targeting your audience simple by giving you the ability to choose a location to target your ads to. We’ve gone a step further and given you a Universal buyer or seller audience that you can narrow down to your specific location as well!</p>
<p dir="ltr">Wise Agent is the top CRM for real estate agents that provides you with all the tools needed to work straight from one place. Our Digital Ads tool works seamlessly with our other platform features, like Property Data, <a href="https://wiseagent.com/blog/capture-leads-with-wise-agents-real-estate-landing-pages">Landing Pages</a>, <a href="https://wiseagent.com/blog/lead-management-made-simple-save-time">Automated Lead Rules</a>, and more! You can easily create a workflow to help you generate leads and follow up all on the same platform.</p>
<h3 dir="ltr">Ready to explore Digital Ads and all of the rest of Wise Agent's real estate tools?</h3>
<p dir="ltr">Sign up for a FREE 14-day trial which includes an onboarding session so that you can hit the ground running.</p>
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