<p dir="ltr">&nbsp;<img alt="" src="/images/blog/Wise%20Agent%20Purlin.png" style="width: 1000px; height: 525px;" /></p> <p dir="ltr"><span>Wise Agent is excited to introduce our latest partnership with Purlin, a leader in real estate AI. <a href="https://www.purlin.com/about">Purlin</a> is a technology company whose goal is to make the home buying experience more accessible, help real estate professionals succeed, and improve brokerages and lenders&#39; businesses through intelligent personalization. Purlin helps real estate agents by forming a deeper connection with their clients and leads before searching for their perfect home.</span></p> <p dir="ltr">Purlin offers buyers a new way to search for homes. They can search by style or based on specific rooms. Purlin&#39;s intelligent software keeps track of which features the user interacts with most, suggesting similar homes and learning what the buyer is searching for.</p> <p dir="ltr">Purlin provides users with a completely personalized experience and offers a top-of-the-line chatbot system. This innovative communication system continually learns from its conversations with users and their activity within the system to meet their needs.</p> <p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/iODR_Qb4bYY" width="560"></iframe></p> <p dir="ltr">Why should you, as an agent, care about this, however? With Wise Agent and Purlins partnership, you can now transfer leads from Purlin to your Wise Agent account, and all of their Purlin activity will come with them. With this partnership, you can develop stronger relationships with your leads and clients by going beyond the conversation and seeing precisely what homes and features capture your client&#39;s attention.</p> <p dir="ltr">When a new lead comes in from Purlin, you can automatically add them to categories and drip campaigns based on their Purlin activity. Every detail of that leads interactions within Purlin will also be imported to their contact summary page within your Wise Agent account. Having all of this information available to you in one place will allow you to stay in touch with your leads to build stronger relationships and convert them to paying customers easier and faster.</p> <p dir="ltr">Wise Agent&#39;s partnership with Purlin will offer you more value by providing insight into your client&#39;s wants and needs. Get more information on Purlin on Wise Agent&rsquo;s Marketplace, located under the Tools drop-down in your account!</p> <p>&nbsp;</p>