Capture Leads with Wise Agent’s Real Estate Landing Pages

<img alt="Wise Agent property and open house Landing Pages on two desktops" class="aligncenter size-large wp-image-51730" src="/images/blog/Capture%20Leads%20With%20Wise%20Agents%20Real%20Estate%20Landing%20Pages.png" style="width: 100%;" /> What’s your marketing strategy? Are you trying to leverage Social Media to reach your audience? Social Media Marketing is a great way to get brand recognition! Using Social Media ads in conjunction with real estate landing pages will help you capture leads! According to <a href="https://hooquest.com/ultimate-guide-to-landing-pages-for-real-estate/">Hooquest</a>, “If you are doing any sort of Facebook marketing, Google Adwords spending, or offering lead magnets like eBooks or Buyer’s/Seller’s guides, a landing page is likely going to be necessary to maximize your chance of closing the deal and getting that email and phone number.”  Landing Pages have a number of uses in Real Estate Marketing, but for lead generation they are key. Landing Pages prioritize the call-to-action (CTA) or a form that encourages the user to submit their information in order to move forward. <img alt="ready to buy landing page template" class="alignnone size-full wp-image-51737" src="/images/blog/LandingPagesBlog-02.png" style="width: 1600px; height: 798px;" /> They often have few, if any links to other pages on the site, which keeps them from browsing around too long, getting distracted from the action you want them to take. Landing pages should be:  <ol> <li style="font-weight: 400;">Easy to Create</li> <li style="font-weight: 400;">Customizable to your Business’ Needs</li> <li style="font-weight: 400;">Easy to Share</li> </ol> Wise Agent’s Landing Pages are all of these things. Not technologically savvy? That’s okay - our landing page builder is so simple, you’ll only have to use it once to understand how it works.  <img alt="tips for owning a house wise agent landing page template" class="alignnone size-full wp-image-51739" src="/images/blog/LandingPageBlog-03.png" style="width: 1600px; height: 871px;" />   On top of that, Wise Agent provides you with a library of landing page templates to choose from. Templates range from Open House sign-ins, Home Valuation Forms, eBook or Guide offers, and many more. With these templates, a landing page can be created and ready to share in a matter of minutes. We know most of your leads are surfing on their phones, so we’ve made our landing pages very mobile-friendly, too. They’ll work on any device, any time.   <h2>Completely Customizable</h2> Wise Agent’s Landing Page Generator is simple to use and allows you to completely customize the landing page to your liking. Choose from a selection of stock photographs for backgrounds or simply upload your own! According to <a href="https://www.hubspot.com/marketing-statistics">Hubspot’s Marketing Statistics for 2019</a>, using videos on landing pages will increase conversions by 86%. Adding video files or Youtube videos to your landing page is as easy as uploading or pasting in a link.  Additionally, you can also choose from color palettes, add images, and alter every aspect of the layout - making the options for customization limitless.  <img alt="how much is your home worth wise agent landing page template" class="alignnone size-full wp-image-51738" src="/images/blog/LandingPages-04.png" style="width: 1920px; height: 961px;" />   <h2>Response Actions</h2> Another customization that was added by popular demand from our users is the response options. Choose to send visitors of your landing page to either a response page, directly to your website, or simply have the page refresh for use as an Open House sign in! <h2>Sharing Your Landing Pages</h2> Sharing your landing page is incredibly easy with Wise Agent. Each page comes with its own unique URL as well as a short link for sharing on social media. You can even share the landing page directly to your Facebook Page right from your CRM with the click of a button. Landing pages are set up so that you never have to manually enter anything, all contact information will be automatically added to into your CRM! With Wise Agent’s <a href="https://wiseagent.com/blog/lead-management-made-simple-save-time">Lead Management </a>system you can even add contacts into an automated email campaign. <h2 dir="ltr">Link Landing Pages to a Domain or Subdomain</h2> Through Wise Agent, you can purchase domain names without ever leaving the CRM and create subdomains to host all of your single property landing pages. You can search, purchase, and assign domain names to landing pages with just a few clicks. After that, you can add additional landing pages to your domain at any time and swap out existing pages with ease.  <h2><img alt="open house wise agent landing page template" class="alignnone size-full wp-image-51742" src="/images/blog/LandingPageBlog-05.png" style="width: 1203px; height: 1200px;" /> Tracking Your Success</h2> In addition to being easy to use, you’ll be able to track all the numbers on your pages. Using Google Tag Manager and Google Analytics, you’ll see exactly how many people visited your page, how much time they spent there, and how they found your page.   <h2>What’s the Cost?</h2> Every Wise Agent account includes one active landing page at no additional cost! You can make as many as you want to keep on the backburner, and choose which one you want to have live and active at any time. If you need more landing pages, they’re just $5 per month each. If you have a large volume of listed homes and you need landing pages for all of them, you can have up to 100 landing pages for $100 per month. Ready to get started? Check out our quick video tutorial for a step-by-step guide: <iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/0m4qF9t7Nyg" title="YouTube video player" width="560"></iframe> <h2 dir="ltr">How to Create Landing Pages:</h2> <ol> <li dir="ltr"> Name the page, edit the description if desired. Secondly, choose/add the Source. Note: the Source is how your leads will be “tagged” when they are entered into your Contact List. Click Save & Edit. </li> <li dir="ltr"> The default page will appear. Click the green “Edit” icon in the top right corner </li> <li dir="ltr"> Under Settings, you can edit the Meta Data and add your Google Tag Manager ID </li> <li dir="ltr"> Click the Edit drop-down at the top of the toolbar and select “Section-1”. This is where you can edit everything about this page. You can change the title, layout, background image, text, form fields, etc. Once you are finished with these options, click Save at the top. </li> <li dir="ltr"> Click the Edit drop-down again at the top of the toolbar. Secondly, select “Response Page” - this is the page the lead will be directed to after submitting their information. You have all the same edit tools here. Therefore, you can also include a button to direct them to another web page you want. Click Save and Exit at the top. </li> </ol> Curious about landing page best practices? Read more <a href="https://www.toptal.com/designers/web/landing-page-best-practices">here</a>. And as always if you need assistance our team is standing by 24/7 to help! Reach us at 480-836-0345 or use the Contact Us button in your Wise Agent account!

Capture Leads with Wise Agent’s Real Estate Landing Pages

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