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<p dir="ltr">There is much to consider when crafting your Real Estate Marketing emails. The best place to start is at the basic question: <strong>What Action Do I Want My Reader To Take After Reading My Emails?</strong></p>
<p dir="ltr">Wise Agent CRM has made it incredibly easy to create and customize Call-To- Action buttons to include in your emails so that your readers will know exactly what action to take next! </p>
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<h4 dir="ltr">Including A Call To Action</h4>
<p dir="ltr"><span>Even the most well thought out and beautiful marketing emails will fall flat unless you include a proper CTA or Call-To-Action. Including a Call-To-Action tells your clients the action that you’d like them to take next. A CTA is a chance to motivate your audience to take steps towards becoming a client. Most importantly, many people depend on that button at the end of the page to take the next step.</span></p>
<p dir="ltr">For example, if you have details about a new listing in your email and a client is interested in seeing more, you can hyperlink your button to a <a href="https://wiseagent.com/blog/how-to-promote-a-virtual-open-house-with-wise-agent-crm">virtual tour</a> of that home for more information about your listing. </p>
<p dir="ltr">Adding a CTA button to your newsletter or emails will make it easy for clients to be redirected to any website that you want them to see right from your email!</p>
<p dir="ltr"><strong>Looking for inspiration for ways to integrate this button into your marketing emails? </strong></p>
<p dir="ltr"><strong>Here are 5 examples of How To Integrate CTA Buttons In Your Real Estate Emails</strong>:</p>
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<h3 dir="ltr">1. Direct Traffic To Your Website</h3>
<p dir="ltr">Redirecting traffic to your website is important! Your clients need to know what you can do for them and what value will you bring as their agent. Therefore, linking this button to your about me section on your website will allow them to read about your services as an agent and what value only YOU can bring them.</p>
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<h4 dir="ltr">2. Direct Readers to Your Listing Pages</h4>
<p dir="ltr">Spread the word to the world about what listings you currently have and which are becoming available. You can customize your button text to say “Schedule a Tour” or even “View Virtual Tour” and link it to your virtual tour site. In addition to this, clients will be able to share this email with family members and friends that they know are looking for a home! What is better or more convenient than getting an email with a link to a virtual home?!</p>
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<h4 dir="ltr">3. Include Buttons In Your Monthly Newsletters</h4>
<p dir="ltr">You are able to utilize the CTA buttons in your <a href="https://wiseagent.com/blog/send-newsletters-with-wise-agent-crm">monthly newsletters</a> as well. Sending out a monthly newsletter to your clients is a valuable tool that many agents use to keep in contact with their clients and offer helpful home advice.</p>
<p dir="ltr">If you include neighborhood market report videos in your newsletter, you could use the CTA button to direct readers to more of your video content on your YouTube channel. Or, if you include a snippet of your Real Estate blog in your newsletters, you can create a CTA button to send readers to read the blog in its entirety.</p>
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<h4 dir="ltr">4. Send Seller Leads To Home Valuation Landing Pages</h4>
<p dir="ltr">Using a Home Valuation landing page is another great way to use a CTA button. You can combine this button with our Home Valuation <a href="https://wiseagent.com/blog/capture-leads-with-wise-agents-real-estate-landing-pages">landing page</a> tool and insert it right into your email. This is a great strategy for an email campaign for sellers. You can offer them a free Home Valuation and get a conversation started about their home sale needs.</p>
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<h4 dir="ltr">5. Ask Past Clients For A Testimonial</h4>
<p dir="ltr">After a transaction is complete it is always important to ask for a testimonial from your clients. By using testimonials in text, audio, or video formats on your site, you introduce content that will promote your services in a convincing fashion. A well-executed testimonial immediately shows viewers you’re worth working with, builds a baseline level of trust, and can help drive more traffic to your real estate page over time. </p>
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<p dir="ltr">Craft an email that goes out at the end of each transaction requesting that they give you a testimonial or review of your services with a button linking to your Google Business Page, Facebook Page, or your preferred review page. You can even create a button for each page you’d like a review on!</p>
<p dir="ltr">Are You Ready to Start Using CTA Buttons in Your Real Estate Emails? Check out this video guide on creating and customizing buttons to get started:</p>
<p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/WzVgVZFzAAc" width="560"></iframe></p>
<p dir="ltr">If you need assistance with creating or customizing your Call-To-Action buttons, please send us an email at help@wiseagent.com or feel free to call us at (480) 836-0345. Our support team will be happy to help you.</p>
