<p><img alt="Woman creating a newsletter on a computer" class="wp-image-51927 aligncenter" src="/images/blog/5%20Tips%20for%20Real%20Estate%20Newsletters.png" style="width: 1000px; height: 525px;" /></p>
<p dir="ltr"><span>For a real estate business, monthly newsletters are a fantastic way to stay top-of-mind with past clients in your database. Wise Agent does a majority of the work for you with our monthly newsletters. It’s created for you each month, in English and Spanish, that way, you can send it as it is. However, we always encourage our users to personalize it and make it their own!</span></p>
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<h4 dir="ltr">Here are 5 tips to get the most out of your newsletters for your marketing strategy:</h4>
<h2 dir="ltr">1. Use Your Voice</h2>
<p dir="ltr">Real Estate monthly newsletters should vary from agent to agent and allow your readers to really hear YOUR voice. In other words, think about the value that you can bring to your readers, and what value they can only get from you. As a rule, monthly newsletters shouldn’t be only about selling. Even though this seems contradictory when we’ve already said they help grow your business, but it’s true. </p>
<h2 dir="ltr">2. Drives Traffic to Your Website</h2>
<p dir="ltr">Add a link to your website into your real estate monthly newsletter to drive traffic there. Meanwhile, this ultimately gives recipients a reason to check out your listings. This is an easy way to get eyes on your recently sold properties and your listings on the market.</p>
<h2 dir="ltr">3. Showcases Your Resources</h2>
<p dir="ltr">If you are sending out real estate monthly newsletters to prospects, this is your opportunity to showcase your real estate knowledge. Why should you be their agent? Show them that you are an expert in all things real estate. Include relevant articles and newsworthy items in the newsletter. This is a great chance to give a prospect insight into why you are the right agent for the job. In addition to that, you can also feature a list of your featured listings. This will give prospects a taste of what properties you have to offer.</p>
<h2 dir="ltr">4. Consistency is Key</h2>
<p dir="ltr">To sum up, our final advice is to stay consistent with your newsletters! Wise Agent creates monthly newsletters available for you to edit on the 21st of each month. You can set a reminder for the 22nd to go in, personalize it, and get it ready for sending out. This will create a reliable and stable part of your email marketing strategy with little effort from you. </p>
<h2 dir="ltr">5. Use Video</h2>
<p dir="ltr">Another valuable tool that you can take advantage of is sending a video. You can send it in your newsletter and make it more personalized. Research has shown, that the simple addition of video in your email can increase click-through rates by as much as 200-300%.</p>
<p dir="ltr">Making a video doesn't have to be difficult to do! By committing to making only one video per month, it will help boost your open click rates! </p>
<p dir="ltr">Here are some examples that your videos can be about:</p>
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<p dir="ltr" role="presentation"><strong>Listing video</strong>- A listing video is an amazing tool to market a new listing. You are able to give a virtual tour of the house and showcase recent rennovations. You can even simply show off your favorite things about the property or the location.</p>
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<p dir="ltr" role="presentation"><strong>Tell clients what you have to offer</strong>. When making a video about your value as an agent you want to come across as comfortable. The process of buying or selling a home is difficult, so you want to build trust and assure potential leads that you can get the job done. Keep in mind these people will be relying on you to facilitate one of the biggest transactions of their lifetime. Showing off your personality can put them at ease!</p>
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<p dir="ltr" role="presentation"><strong>Spotlighting a local event.</strong> A good way to keep your clients engaged is spotlight an event happening locally for the month or a local business with great service. This will show that you are an expert in the neighborhood! Show clients that you aren’t only sales-orientated and build your reputation as not only an agent but an educator as well. When you give something of value in your newsletters, your readers will look forward to receiving them!</p>
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<p dir="ltr">If you need any help, contact us by sending us an email at help@wiseagent.com. You can also give us a call at (480) 836-0345 and our support team will be happy to help you.</p>