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<h1>Expanding Your Real Estate CRM Database: 5 Steps to Cultivate Your Sphere of Influence</h1>
<p>First off, what is a sphere of influence (SOI)? Your SOI are people, contacts, and connections that you have, whether you have met them in person or not. These are family, friends, community members, past clients, open house attendees, lead contacts, and more!</p>
<p>As a real estate professional, your business thrives from a healthy, expanding SOI. According to the <a href="https://www.nar.realtor/research-and-statistics/research-reports/highlights-from-the-nar-member-profile">National Association of REALTORS®</a>, “The typical REALTOR® earned 20% of their business from repeat clients and customers, and 21% through referrals from past clients and customers.” That means almost half of the typical agents’ business comes from their SOI.</p>
<h3>Quick ideas on how to build your sphere of influence:</h3>
<ul>
<li>Host open houses</li>
<li>Be active on social media</li>
<li>Participate/sponsor local community events</li>
<li>Partner with other local small businesses</li>
<li>Volunteer with school, church or community groups</li>
<li>Socialize and join any hobby groups (yoga, running, crafting, cooking, gardening, sports, etc.)</li>
</ul>
<p>But your sphere of influence is only as strong as your CRM database because if you are not regularly reaching out with communication, those who you aren’t as close with might work with someone closer. Ultimately, your goal should be to focus more on building lifelong relationships and less on keeping communication transactional.</p>
<h2>Here are 5 steps to maintain and build the ultimate CRM database with your SOI:</h2>
<h4 style="margin-left: 40px;">1. Import all the contacts in your phone to your CRM</h4>
<p style="margin-left: 40px;">Whether it’s through your <a href="https://wise-agent-crm.groovehq.com/help/importing-contacts">iPhone, Android, or other device</a>, your phone is most likely a treasure trove of contact information you’ve been collecting over time. Make sure to detect any duplicates to keep your database clean.</p>
<h4 style="margin-left: 40px;">2. Connect, import and or sync your email to your CRM</h4>
<p style="margin-left: 40px;">Email is your go-to for most communication, outside of calls and texts. Your contact list includes past clients, other agents, potential clients, service providers, loan officers, and many others. It’s important to keep these contacts organized, preferably paired with any notes you took along the way.</p>
<h4 style="margin-left: 40px;">3. Create a regular cadence of communication</h4>
<p style="margin-left: 40px;">Keeping on top of regular communication to a large group of people can be challenging. Emailing a <a href="https://wiseagent.com/blog/send-newsletters-with-wise-agent-crm">monthly newsletter</a>, holiday greetings, and sharing community-centric content is a great way to start!</p>
<h4 style="margin-left: 40px;">4. Stay organized, keep notes, and be there on the important dates</h4>
<p style="margin-left: 40px;">Maximize your CRM by storing valuable information about your contacts and using it to stay in touch. Don’t forget to write down birthdays, anniversaries, and housiversaries (the anniversary of the day your client closed on their home). It’s another easy, personalized touch point to your SOI that will keep you top of mind.</p>
<h4 style="margin-left: 40px;">5. Ask for referrals</h4>
<p style="margin-left: 40px;">A great way to grow your sphere of influence and business is to ask for referrals from time to time. The people in your SOI already know, like and trust you. They will likely share their experience working with you and how you’re the go-to agent to get the job done. </p>
<p>Your sphere of influence is your most valuable asset as a real estate agent. It's the foundation of your business, the source of your referrals, and the key to your success. By investing time and effort into building and maintaining strong relationships, you're investing in your future business.</p>
<p>Keeping everything central in your real estate CRM will make this practice easy and streamlined. Start growing and connecting with your sphere of influence now. <a href="https://wiseagent.com/secure/registration.asp">Try Wise Agent CRM for 14 days FREE!</a></p>
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