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<p dir="ltr"><span>In today’s digital age, where there are always new tools and technology releasing, you may be going into the new year wondering if e-mail is as beneficial as it once was. We are here to tell you that it is.</span> According to a <a href="https://www.litmus.com/resources/email-marketing-roi/">2019 Litmus study</a>, for every dollar spent on e-mail marketing, brands see an average return of $42. E-mail is one of the most lucrative marketing tools if you’re using it correctly. As someone who depends on marketing to run their business, make sure you stay ahead of the trends. </p>
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<h1 dir="ltr">Get Creative</h1>
<p dir="ltr">Your subject line needs to stand out. Use yourself as an example. How many emails do you receive every single day? Your email is competing with every other email your prospect is receiving, so it needs to be creative and catchy. Despite the prevalent phrase “don’t judge a book by its cover,” most people determine whether or not they will open an email based solely on the subject line. Utilize free email subject line test tools to help you determine if your subject line is too short or too long, what words you can use to increase open rates, and other useful tips to assist you in coming up with a unique subject line! </p>
<h1 dir="ltr">Make It Visual</h1>
<p dir="ltr">The average human has an attention span of eight seconds, and this number is declining year after year. What this means for marketing is that you need to capture your reader’s limited attention immediately and draw them in to stay. Opening up an email that has lines upon lines of text can be overwhelming to readers. A way around this is to incorporate images and videos in your emails! Using these elements helps to keep things new and exciting for your audience, </p>
<h1 dir="ltr">Use A/B Testing</h1>
<p dir="ltr">A/B testing is the process of sending different variations of your campaign to your database so you can see what variations work and which don’t. Things you can test include the subject line, length, images, style, and even the content itself. Once you figure out which email works better, you can send it out to the rest of your database and know that you will receive the best results for open and click-through rates. </p>
<h1 dir="ltr">Include a Call to Action</h1>
<p dir="ltr">A <a href="https://wiseagent.com/blog/5-ways-to-integrate-call-to-action-buttons-in-your-real-estate-emails">call to action</a> is something that the audience can go and do after reading your email. A CTA can be a link that your reader may follow to read your most recent blog post or a button they click that redirects them to a home that is for sale. Whatever it may be, you must include it somewhere in your e-mail, so you keep your audiences attention. You can even have your call to action in multiple places throughout your e-mail to give them the highest chance of being used! Wherever you decide to use your call to action, make sure it hooks your reader and pulls them to make the next move rather than something that can easily be overlooked. </p>
<h1 dir="ltr">Automate Everything</h1>
<p dir="ltr">When we say automate everything, we mean everything, or at least as much as possible. When you don’t have to worry about sending out emails every day, it frees you up to focus on other things. With Wise Agent, you can set up drip campaigns or <a href="https://wiseagent.com/blog/automate-your-repeating-emails-with-wise-agent">recurring e-mails</a>. Once you create the e-mails and adjust the settings, you don’t even have to think about sending the messages until you receive responses! Free up your day to focus on other things to take your business to the next level.</p>
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<p dir="ltr">Email can be a powerful tool for connecting with and converting leads to clients. With<a href="https://wiseagent.com/"> Wise Agent</a>’s CRM, you can streamline your email activity with pre-filled, ready-to-go emails designed to build relationships, capture new business, and convert leads. Start sending better e-mails today! </p>